Experiential Impact Digital

Sometimes we create the story.
Other times we are it.

The Gen Z Collective: Influencing the “De-Influenced” Generation

Citizen Scores Two Awards At The North American SABRE Awards

Citizen Takes Home Double Wins At The Canadian Event Awards

Citizen Relations and Jack Link’s Forge Powerful New Partnership in Canada

The Gen Z Collective: How the Trade War is Rewiring Purchasing Priorities

Citizen Named PR Agency of Record For Nature’s Path North America

Beyond Value Meals: The Rising Phenomenon of Fast Food as Emotional Comfort

Turning Tariffs into Triumph: A Marketing & PR Playbook for Canadian Businesses

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5 Trends Our Digital Team Is Watching – And You Should Too

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February 26, 2025

Citizen Wins at the ‘25 Innovation SABRE Awards, including “Best in Show”

February 19, 2025

Leading by Example: Citizen’s Commitment to a Net Zero Future

January 22, 2025

Citizen Relations Named Official Agency of Record for Nespresso Canada

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January 21, 2025

Citizen Ranks Top 10 On One Club’s 2024 Creative Rankings

January 17, 2025

The Winter Blues: Can Brands Help Us Reclaim Our Social Lives?

December 12, 2024

Bridging Creator and Affiliate Marketing: A Full-Funnel Strategy for 2025

December 10, 2024

Gen Z: How The “Homebody Generation” Forges Meaningful Connections IRL

November 29, 2024

Citizen Wins Gold & Silver Awards Across Canadian Shows

November 28, 2024

Citizen’s “Undone” Horror Short Film Wins At The Drum Awards

November 27, 2024

Is It Time to Move to Bluesky? Exploring This Rapidly Growing Platform

November 26, 2024

The Rundown by Citizen: Building Social Connection Through Third Places

November 21, 2024

Conversation Mapping: Unlocking Insights From Unstructured Data

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November 18, 2024

Conducting A Symphony: The Power of Purposeful, Orchestrated Marketing

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November 12, 2024

Meet The 2024 Winners of Citizen’s Second Annual Value Awards, “The Mods”

November 05, 2024

Citizen’s Campaigns Receive Accolades Across The Globe

October 31, 2024

Citizen Wins PR AOY – Silver at Strategy’s AOY Awards

October 30, 2024

Citizen Takes Banff at ‘The Gathering’ 2024

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October 25, 2024

Citizen Relations Takes Home Wins At The Effie Awards Canada 2024

September 18, 2024

Citizen Relations Appoints Josie Haynes as Managing Director of Toronto

September 05, 2024

SVP Carrie Makrigiannis – 2024 PRNews People of the Year

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August 21, 2024

Citizen Wins Big At ILEA Espirit Awards

August 15, 2024

Cowling’s Corner: Understanding The Diverse Personas of Gen Z

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August 13, 2024

Citizen’s 2023 Mods Winners Share Their Experience

August 08, 2024

Creative Excellence in PR: A Conversation on Aligning Goals for a Stronger Partnership

August 01, 2024

Citizen Takes Gold At The Global Influencer Marketing Awards

The Rundown by Citizen: Decoding Gen Z

A Seismic Shift in Organic Social Media: What Marketing Leaders Need to Know

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Citizen – Campaign 2023 Global PR Agency of The Year (Bronze)

Citizen POV: Managing Workload Stress

Travel in ‘24: Trends Shaping the Consumer Journey

How Agency Skills Helped Guide A Pride Month Project

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Citizen Hires UK VP To Bolster European Digital Practice

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Hacking & Tracking – Food Trends At The Speed Of Social

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Citizens Wins Gold At The ADC Awards

Nestlé Canada Appoints Citizen Relations As Confectionary PR AOR

Citizen Takes Home Wins Across North America

Citizen Wins At 2024 SABREs, Takes Home Innovation SABRE Best In Show

Citizen Grabs Gold At The SIA Awards

Cowling’s Corner: Embrace Human-Centric Storytelling For Better Consumer Connections

Cowling’s Corner: The Advent Of AI In Business

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Citizen Wins Gold at CLIO Awards

Citizen Takes Home 9 Wins At Innovation SABRE Awards

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The Rundown by Citizen: Travel Edition

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The Great Retention: Creating A Culture of Belonging

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Client Spotlight: A Taste of Iceland | Icelandair

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Citizen Receives Honorable Mention at PRWeek US Awards

Citizen Relations Featured In Top 10 Industry Creative Rankings

Citizen Sweeps Atomic Awards with 16 Wins, Including Public Service Grand Prix

February 29, 2024

Citizen Bolsters Creative Leadership With Mark Mason & Vanessa Birze

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February 22, 2024

Cowling’s Corner: Where’s The Balance?

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February 14, 2024

What We’re Watching In Digital Communications

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February 14, 2024

Modern Dating Is More Than Grand Gestures

February 08, 2024

Citizen Insider: Crowning Glory

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February 07, 2024

Cowling’s Corner: Navigating the AI Revolution in PR – The Surge of Deepfakes

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February 06, 2024

In 2024, Mentorship Remains A Critical Form Of Professional Connection

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February 02, 2024

Citizen Welcomes New Leader To Build Integration

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December 20, 2023

Citizen Wins at Ragan PRDaily Media Relations Awards

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December 11, 2023

Citizen Relations Wins At Global Creative Awards

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December 06, 2023

Citizen Relations Makes Inc.’s Best In Business 2023 List

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December 05, 2023

Citizen Relations US Named PRWeek’s Best Place To Work 2023

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December 01, 2023

Citizen Takes Home Wins Across North America

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November 29, 2023

Citizen Rundown: Vol. 5

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November 29, 2023

Citizen Holds First Ever Forward Forum Event

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November 23, 2023

A New Mandate For Brands: Tackling Social Connection

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November 20, 2023

Navigating the Tightrope: Inclusive Marketing Without Alienating Your Core Audience

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November 16, 2023

Cultivating Online Connection Takes Intelligence

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November 15, 2023

Citizen Wins Big At Industry Shows

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November 12, 2023

Citizen Relations Takes D.C. at PRovoke’s Global Summit

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November 06, 2023

Citizen’s 2023 Connections Report Launches Today

November 03, 2023

Citizen Takes GOLD For Strategy PR AOY & PR Campaign of the Year

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October 24, 2023

Citizen’s First Annual Value Awards, “The Mods” – 2023 WINNERS

October 23, 2023

Citizen Wins Big at London International Awards

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October 19, 2023

Citizen Takes Home Ultimate Prize at PRWeek Purpose Awards

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October 17, 2023

Hitting Pause on the Digital World–A LinkedIn Live Panel

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September 27, 2023

The Art Of Managing Expectations

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September 11, 2023

Citizen Rundown: Vol. 4

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August 21, 2023

Novice To Now Part 2: From Canada To Cali – How Two Citizens Built Careers Across North America

August 03, 2023

Building Campaigns With Media In Mind

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Citizen Rundown: Vol. 3

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Threads: What You Should Know

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3 Steps To Get Ready For “Workforce 3”

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Changing The LGBTQIA+ Conversation

“The Best Photo I Took At Cannes Lions 2023”

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Cannes ‘23 – A Historic Week!

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Citizen Rundown: Vol. 2

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Citizen Campaign Most Awarded at Strategy’s 101st Marketing Awards; Agency Ranks 3rd Overall

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Citizen Insider: PRIDE Privilege – Hear It From A Toronto OG

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Citizen Custom Dictionary Makes Fast Company’s World Changing Ideas 2023 List, Gets Implemented by Microsoft

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Citizen Wins At The One Club For Creativity’s Annual Creative Week in New York

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Citizens Wins Multiple Awards at PRWeek Global Awards & Strategy Shopper Innovation + Activation Awards

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Citizen Insider: Sista’ly Responsibilities

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The Changing Definition Of Influencer

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Citizen Experiential Takes Home Wins For VinFast & Hop Valley Brewing

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Citizen Relations Wins Big At PRovoke’s NA Sabre Awards 2023

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Citizen Rundown: Vol. 1

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Citizen Wins Webby Award for Best Social Impact Campaign Alongside Multiple Marketing Award Shortlists

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Raising The Bar: How To Win Consumer Loyalty With Equitable Action

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Novice To Now Part 1: A Look At Over A Decade of ‘Citizen-ship’

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Citizen Relations Named “Best Agency to Work For” in 2023 by PRovoke Media

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What If More Influencer Marketing Isn’t What You Need?

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Web3: What We’re Watching

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February 27, 2023

Citizen Celebrates Black History Month With Annual ’50 for 50′ Initiative

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February 13, 2023

Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year

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February 01, 2023

Citizen Launches New Brand Of Digital, dComm3

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January 30, 2023

Organic Communications Are Coming Back In A Big, Bad Way

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January 20, 2023

Setting Up For Success: 5 Things We Can All Do More Of In 2023

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January 05, 2023

Citizen Insider: Holiday Reflections – There’s No Place Like Home

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December 22, 2022

Two Citizen Campaigns Selected For The Message’s 2022 “Top of the Year” Lists

December 21, 2022

From Diversity To Belonging: Citizen’s First Annual Equity, Diversity and Inclusion Report

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December 16, 2022

AI Goes Viral: How ChatGPT is about to shake up the Marketing, Advertising and PR Industries

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December 15, 2022

Citizen Relations US Is Named PRWeek’s Best Places To Work Class Of 2022

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December 06, 2022

Citizen’s Inclusive Influencer Index

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November 21, 2022

Citizen Relations Announces Significant Growth And A Refreshed Brand Identity

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Sustainability Or ESG? Identify Companies That Understand The Difference

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