Inc.’s Best in Business honors all those inspiring companies that make a positive impact in their fields, proving that you can do well and do good, whether it’s by contributing to local communities, transforming the industry or making the world a better place. This year, Citizen Relations has been featured on the list in the General Excellence category for their work and initiatives, both externally and internally.
Citizen’s mission and values are at the forefront of all the company does, be it client work, industry thought leadership or internal initiatives. Their award-winning campaign, ReclaimYourName.dic with Elimin8Hate, is a prime example of purpose-led work and has gone on to win numerous accolades, including a feature on Fast Company’s World Changing Ideas and 24 industry awards. The campaign addressed racism against Asians in Canada by creating a custom dictionary plug-in of over 8,000 Asian names, which would remove the red line under non-Anglicized names and help normalize Asian identity.
Last year, Citizen launched its Inclusive Influencer Index, which surveyed 2,500+ ethnically diverse consumers to help the marketing community craft trust-centered, authentic and inclusive campaigns. Citizen has also launched a vendor tracking program to improve spending with historically marginalized businesses and partnered with Indspire, a non-profit organization, to create an Indigenous Bursary Fund to support Canadian Indigenous students in the Marketing & Communications industry.
Along with initiatives such as a Mental Health First Aid Training for all employees, “Citizen Days” to foster social connection with and a “$50 For 50” initiative to support Black-owned businesses during Black History Month, Citizen has proven its commitment to DEI and making a positive impact in society.
A huge thank you to Inc. for the recognition and congratulations to all teams. To read the full Inc. Best In Business 2023 list, click here.