Citizen Sweeps Atomic Awards with 16 Wins, Including Public Service Grand Prix

Citizen Relations
March 06, 2024
Woman on Bench

Strategy Magazine’s Atomic Awards 2024 were held in Toronto, Canada, last night where Citizen Relations took home 16 award wins, including the Public Service Grand Prix for ReclaimYourName.dic. The Atomic Awards celebrate breakthrough achievements and status quo disruptors in advertising, media creativity, technology and content across Canada.

In partnership with Elimin8Hate, a Vancouver-based non-profit combating Asian hate, Citizen created a dictionary plug-in of 8,000 Asian names. The plug-in, which has been incorporated by Microsoft, removes the red underline under non-Anglicized names that mark them as ‘incorrect.’ The ReclaimYourName.dic campaign has gone on to receive accolades at the Webby Awards, Cannes Lions, PRWeek Purpose Awards, the LIA’s, amongst others, and was featured on Fast Company’s World Changing Ideas list. Along with the Public Service Grand Prix award, ReclaimYourName.dic also took home 3 Golds and 4 Silvers for:

  • Atomic IP – Gold
  • Atomic Diversity – Gold
  • Atomic Tech – Gold
  • Atomic ROI – Silver
  • Niche Targeting – Silver
  • Atomic PR – Silver
  • Atomic Idea – Silver

“It’s incredibly encouraging to see inclusivity be acknowledged at the highest level by our industry,” said Citizen’s Creative Director, Abeer Verma. “The recognition reflects the impact the work continues to have in the real world.”

The agency’s Cheetle in Cheadle campaign, for PepsiCo Canada, has been making waves at industry shows such as Cannes Lions and the Canadian Marketing Awards, and even took home Strategy’s PR Campaign of the Year. Last night was no different as the campaign won 4 Gold, 2 Silvers and a Bronze award for:

  • Atomic Social – Gold
  • Atomic PR – Gold
  • Atomic Engagement – Gold
  • Best Print/Out-of-Home – Gold
  • Best Digital Engagement – Silver
  • Best Experiential Engagement – Silver
  • Atomic Idea – Bronze

To round off the wins, Citizen’s Asshole Activists campaign for TUSHY also took home a Gold award for Atomic Sustainability. The campaign encourages consumers to consider TUSHY’s bidet for their bathrooms in a ‘cheeky’ way.