Jordan Hernandez Named Top 25 Honoree at Diversity Action Alliance G.E.M.S.

Earlier this week, Citizen’s Jordan Hernandez, was named one of the Top 25 honorees at the Diversity Action Alliance G.E.M.S. Honors. This year’s awards celebrate “Purpose in Action,” recognizing those professionals who lead with intention and create lasting impact.

Jordan exemplifies the three key qualities the G.E.M.S. Honors recognizes: she’s a groundbreaker moving with clarity and conviction, demonstrates excellence through value-driven work, and creates meaningful impact through her work. 

“As head of our content marketing, Jordan makes sure diverse voices and perspectives are front and center in everything we create,” said Sue Jackman, EVP, Marketing & Growth at Citizen. “Jordan genuinely believes that when you succeed, you should help others succeed too, and she lives that every day. She’s always looking for ways to lift up the people around her, and that’s what real leadership looks like.”

At Citizen, Jordan leads strategic content marketing initiatives that have significantly grown Citizen’s industry presence and established their thought leadership. She also serves as co-chair of the Global Racialized Affinity Group and member of the Global EDI Committee and Mentorship & Professional Development Committee, bring to life her passion to lift up others. 

Beyond her professional role, her community impact is extensive: she’s a board member for not-for-profit Party with Purpose, supporting children’s charities, a co-founder of the Hernandez Family Foundation for education, and founder of Completely Booked, a diverse literary community. She volunteers with food distribution efforts in her Hoboken community and is currently training for her second NYC Marathon to raise funds for charity. 

The G.E.M.S. Honors philosophy that “purpose gives meaning to the metrics” perfectly captures Jordan’s approach, demonstrating that true leadership means lifting others as you climb. Congratulations to Jordan on this well-deserved recognition!