The PR industry headed to Washington D.C. last week for PRovoke Media’s Global Summit and Citizen was there for all the action. The 3 day conference hosted a series of conversations and panel discussions for senior leaders in Public Relations to explore the most pressing issues of today and their effects on the industry. Citizen was not only part of three different conversations on stage, they took home some well-earned hardware at the Global SABRE awards.
Jenn Duggan, President Ontario & West took the stage first. Moderated by session sponsor Davis + Gilbert, she joined leaders from PAN Communications and Highwire PR to discuss Best Practices to Attract and Retain Today’s Talent. “You’re not just an employee, you show up as your whole self to work – so whether that means supporting DEI needs or those of a young parent, agencies have to be flexible to suit varying and diverse needs.”, Jenn shared on the subject.
Fresh off the launch of the first annual Citizen Connections Report, Citizen’s SVP of Strategy, Lindsay Page, sat down with Susan McPherson, CEO McPherson Strategies and author of “The Lost Art of Connecting”, to explore the key findings of the report and the tremendous opportunity brands have to combat today’s “Connection Deficit”.
Finally, Citizen’s Stephanie Lett-Dawkins, named PRovoke’s North American Young Changemaker for 2023, joined fellow changemakers from the UK and Australia to discuss retaining diverse talent and deconstructing the use of the term BIPOC. When discussing DEI training and mentorship opportunities, Stephanie commented on the support she’s received at Citizen to help meaningfully move her career forward.
Before heading home, Citizen had much to celebrate at the Global SABREs awards; not only did Lett-Dawkins cross the stage to accept her Young Changemakers award, two Citizen campaigns landed on PRovoke’s list of Top 40 global campaigns of the year list. Both “Cheetle in Cheadle” and ReclaimYourName.dic received this honor, beating out over 5,000 global campaigns submitted for consideration. Chief Creative Officer Josh Budd and SVP Lindsay Page accepted the award on behalf of Citizen’s talented creative, strategy and PR teams.
Thank you to the teams at PRovoke Media for such a memorable opportunity to connect with so many leaders from across the globe – see you next in New York!