Citizen Receives Honorable Mention at PRWeek US Awards

Last week, the PRWeek US Awards celebrated 25 years in the business, where Citizen Relations took home an Honorable Mention for their “I Buy My Own Batteries” campaign for Duracell. 

This year’s awards celebrated the trailblazers of the PR industry, along with campaigns that have made a mark in the last year. Citizen’s campaign for Duracell, in partnership with Vayner Media & EssenceMediacom, featuring reality star, Ariana Madix, won Honorable Mention in the Best Content category. The category awards honors strategic, creative and innovative content that drives business, bottom line and brand objectives. 

“Lightning in a bottle doesn’t strike often – but when it does, not only does it make some noise, but makes for some serious fun at work,” said Aly Sturm, SVP at Citizen Relations who led the campaign for the agency. “To see this work featured amongst such heavyweights truly is an honor.”

The campaign has also been recently shortlisted at the Innovation SABRE Awards and previously won the top prize at the Ragan PRDaily Media Relations Awards.