Client Spotlight: A Taste of Iceland | Icelandair

Citizen Relations - Experiential
March 21, 2024
Woman on Bench

The Challenge:

As a partner of the Taste of Iceland events in Toronto, Icelandair wanted to create a street level experiential program at Toronto Harbourfront Centre to promote the airlines’ flight routes from Toronto to various European destinations.

What We Did:

The Taste of Iceland is an annual Nordic-style festival hosted in various cities throughout North America. To engage festival goers during the Toronto edition, the Citizen Experiential team designed the Icelandair food truck experience, transporting attendees to Scandinavia by serving up curated Nordic dishes; from Icelandic hot dogs, to Swedish meatballs and apple danishes. Attendees queued up receiving selected food items representing one of the key Nordic destinations Icelandair flies to in Europe. Attendees then had the chance to “pick their seat” on an Icelandair flight, through an interactive digital seat map, for a chance to win vouchers and free trips for their next flight on Icelandair!