Citizen Relations Wins Big At PRovoke’s NA Sabre Awards 2023

May 03, 2023
Woman on Bench

PRovoke Media’s Innovation Sabre and Sabre North America 2023 Awards were held in New York City yesterday and it was a big day for Citizen.

The Sabre North America awards are one of the biggest nights in the PR industry in the US/Canada, recognizing the best of the best. For the first time, Citizen took home the Consumer Agency Of The Year award, shortlisted amongst Praytell, Havas Formula, Coyne PR & Hunter. On the win, Nick Cowling, CEO, said, “This has been another inspiring year for Citizen. This award represents the well deserved recognition for our people, our work, our clients and our growth – while we were already proud of Citizen’s momentum, it’s always appreciated to have the industry confirm it.”

Along with this AOY win, Citizen also won the following awards: 

  • Word of Mouth: Cheetle in Cheadle campaign for PepsiCo Foods Canada
  • Software & Services: ReclaimYourName.dic for Elimin8Hate 
  • Public Education (Non-Profit): ReclaimYourName.dic for Elimin8Hate

Citizen was also shortlisted for: 

  • Cause For Alarm for Kidde in Inclusive Marketing
  • Don’t Sweat The Meat Sweats for Old Spice & Arby’s in Integrated Marketing
  • Get It Girl for Champion in Marketing To Women
  • US Grand Store Openings for VinFast in Retailers

Earlier in the day, the Innovation Sabre Awards were held, which celebrates the full breadth and scope of cutting edge work being done in the industry, along with the innovators making it happen. Citizen’s Chief Creative Officer, Josh Budd, took home the Creative Professional of the Year award. The agency also won awards for The Super Legit Book of Really Real Egg Facts for Egg Farmers of Canada in Combating Disinformation and for the Ugly Truth Holiday Sweaters campaign for Canadian Mental Health Association in Persuasive Content.

A few weeks ago, PRovoke Media also named Citizen as the “Best Agency To Work For” in the Mid-Sized Agency category, a recognition of the company’s vibrant employee culture, inspiring leadership team and focus on equity, diversity and inclusion (EDI). 

A huge thank you to PRovoke Media for the recognition and congratulations to all teams!