Citizens Wins Gold At The ADC Awards

Citizen Relations
May 15, 2024
Woman on Bench

Earlier this week, global communications agency, Citizen Relations, took home the gold cube at the 103rd ADC Awards in New York City for the Asshole Activists campaign for TUSHY. 

The ADC Awards, part of The One Club For Creativity, is the oldest continuously running industry award show and celebrates the best in advertising, design, photography and more, focusing on the artistry and craftsmanship of the work. Along with the coveted Gold Cube, Citizen took home the Silver cube and Merit award for Asshole Activists. The campaign won in the following categories: 

  • Design For Good: Photography – GOLD
  • Photography: Experimental – SILVER
  • Photography: Nature/Landscape – MERIT

“Major shoutout to the whole team who worked their butts off for this. Luckily, while we may have photographed assholes, everyone involved was far from one,” said Shirley Xu Wang, Art Director, and Marly Dichter, Copywriter – the creative duo (affectionately known as Shmarly) on the campaign. “It’s definitely one we’ll tell the grandkids about – when they’re old enough. In the meantime, we’re loving seeing everyone’s reactions.”

Most recently, the Asshole Activists campaign took home the Best In Show – Platinum SABRE Award at PRovoke Media’s Innovation SABRE Awards, along with two other wins for Live Events & Boldest Campaign. The campaign has also been recognized at the SABRE North America Awards, Atomic Awards, SIA Awards and at the CLIO Awards.