Citizen Feature: Why I Love PR

Ever wonder how some of the best minds land in public relations? Two Citizen leaders recently pulled back the curtain in PR In Canada’s “Why I Love PR” series, sharing the intriguing turns that led them to the industry and why they love it. 

Senior Director, Jonathan Siemens, was convinced he’d become an architect. He shares, “It was a ‘falling backwards’ kind of moment – I wasn’t actively seeking PR, but it found me, and it felt like a perfect fit.” Read about his journey to the PR world – and his most unique job – here. 

What Amber Ciolfe, Director, loves about PR is making complex matters simple. She says, “It can sometimes be like a puzzle, mixed with a bit of instinct, understanding of human nature, and experience to make a change in the world, or spark a conversation.” Learn about her journey here.