Hi there,

We're Citizen.

Nick is a self-proclaimed gym rat, an avid gamer, an aspiring woodworker—and Citizen’s fearless CEO! He’s our leader in driving the vision and business strategy for the agency and ensuring it always delivers on its mission to Make Every Conversation Count. Nick also chairs the Equity, Diversity and Inclusion Council for Plus Company Canada and acts as an advisor to the Equality Fund.

Laura’s work philosophy can be summed up by a quote from Helen Keller: “Alone we can do so little; together we can do so much.” As the U.S. President, she’s been pushing the boundaries of earned and influencer marketing, which has led to the team’s YoY growth. Her people-first mentality is strong at work and even stronger at home, where she’s the ultimate cheerleader—just ask her kids.

A public relations leader in brand strategy, reputation, advisory and integrated marketing communications, Mark thrives on creating campaigns for global brands and businesses undergoing change and transformation. Having lived and worked in the US and Canada, today
you’ll find Mark on the south-east coast of the UK, exploring the English countryside in his classic German sports car.

Christopher’s personal motto is: “It’s not about how good I may think I am; it’s always about how much better I still can become.” He puts this philosophy into practice by balancing his work life—which capitalizes on his experience in operations, finance, and strategic planning for major global brands—with his love of family, close friends, books and miniature cars.

Crystalyn Stuart-Loayza is a passionate digital transformationalist focused on helping brands supercharge programs with digital to create game-changing experiences and results. Over the course of her 20 years in digital marketing, she’s been an early social media pioneer and a leader in digital content, and is currently a specialist in building interactive experiences that explore the intersection of art and data. Most recently, she’s partnered with several leading organizations like All Tech is Human to lead the charge in Web3-enabled digital comms. In her “spare time,” she’s travelling the world with her five kids, skiing and playing around with AI art.

Josh joined Citizen in 2021, the same year he was honoured as one of the World’s Most Awarded Creatives. His work has been recognized by Cannes, the Clios and the Sabres, and was once named one of Fast Company’s World Changing Ideas. Josh calls Toronto home and enjoys basketball, comedy, and pretending to be knowledgeable about wine.

Sue has marketed everything from cream cheese and hair colour to wheelchairs and insurance across Canada and the UK. Sue proudly leads agency brand marketing and growth for Citizen Relations worldwide. When she’s not competitively eating or running impromptu marathons, Sue teaches Strategic Market Communications to MBA and Master of Marketing students at the Schulich School of Business.

A champion of people and performance, Warda’s approach to leadership is rooted in a simple belief: when people thrive, businesses do too. She lives by a powerful principle—assume positive intent and seek to understand—which shapes how she builds inclusive, high-performing teams.

Outside of work, Warda unwinds with a good book and a tea latte, experiments in the kitchen, and indulges her love of anything fast on wheels. At home, her leadership skills are put to the ultimate test—keeping up with energetic kids—and she wouldn’t have it any other way.