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We're Citizen.

Nick is a self-proclaimed gym rat, an avid gamer, an aspiring woodworker—and Citizen’s fearless CEO! He’s our leader in driving the vision and business strategy for the agency and ensuring it always delivers on its mission to Make Every Conversation Count. Nick also chairs the Equity, Diversity and Inclusion Council for Plus Company Canada and acts as an advisor to the Equality Fund.

Laura’s work philosophy can be summed up by a quote from Helen Keller: “Alone we can do so little; together we can do so much.” As the U.S. President, she’s been pushing the boundaries of earned and influencer marketing, which has led to the team’s YoY growth. Her people-first mentality is strong at work and even stronger at home, where she’s the ultimate cheerleader—just ask her kids.

A public relations leader in brand strategy, reputation, advisory and integrated marketing communications, Mark thrives on creating campaigns for global brands and businesses undergoing change and transformation. Having lived and worked in the US and Canada, today
you’ll find Mark on the south-east coast of the UK, exploring the English countryside in his classic German sports car.

Crystalyn Stuart-Loayza is a passionate digital transformationalist focused on helping brands supercharge programs with digital to create game-changing experiences and results. Over the course of her 20 years in digital marketing, she’s been an early social media pioneer and a leader in digital content, and is currently a specialist in building interactive experiences that explore the intersection of art and data. Most recently, she’s partnered with several leading organizations like All Tech is Human to lead the charge in Web3-enabled digital comms. In her “spare time,” she’s travelling the world with her five kids, skiing and playing around with AI art.

Josh joined Citizen in 2021, the same year he was honoured as one of the World’s Most Awarded Creatives. His work has been recognized by Cannes, the Clios and the Sabres, and was once named one of Fast Company’s World Changing Ideas. Josh calls Toronto home and enjoys basketball, comedy, and pretending to be knowledgeable about wine.

Christopher’s personal motto is: “It’s not about how good I may think I am; it’s always about how much better I still can become.” He puts this philosophy into practice by balancing his work life—which capitalizes on his experience in operations, finance, and strategic planning for major global brands—with his love of family, close friends, books and miniature cars.

With 25 years of experience, Kevin leads the Citizen Experiential team in developing and producing award-winning experiential events, disruptive marketing and promotion programs, and cutting-edge consumer engagements across the globe. When not dreaming up the next big idea, Kevin spends time with George-Michael the Shih Tzu, whose dream is to be featured in Horse & Hound magazine.

Not only does Erin oversee Citizen’s West Coast offices, she focuses on US growth with current and prospective clients and the teams that support them. Her passion for travel, cooking and gadgets has helped bolster some of the best brands in the biz. Erin hails from Canada but has been stateside for 20 years—guess you could say she’s an “Ameri-Can” Citizen.

Sue has marketed everything from cream cheese and hair colour to wheelchairs and insurance across Canada and the UK. Sue proudly leads the brand marketing and communications for Citizen Relations worldwide. When she’s not competitively eating or running impromptu marathons, Sue teaches Strategic Market Communications to MBA and Master of Marketing students at the Schulich School of Business.

Daryl dedicated 30 years of his career with Citizen and more than a decade as its CEO and Chair. Today, from his home in Los Angeles, he is actively consulting and working with startups, top executives, and other worthy institutions. He’s been named “PR Person of Year” by PRSA-LA, a Cannes Lions PR Juror, and a Page Society member, but his proudest claim to fame is as husband to George Griffin and co-Dad to their mini-Bernedoodle Ferdinand.