Citizen Relations won big at the London International Awards last week. The only award to be fully owned and operated by women, the creative awards festival celebrates the best creative ideas, executions and processes and is one of the most coveted and distinguished creative awards in the marketing and communications industry.
Citizen’s ReclaimYourName.dic campaign, with Elimin8Hate, took home three awards – 2 silvers and 1 bronze:
- Community & Government Transformation: Sustainable Government & Community – Silver
- Data Collection & Research – Silver
- Creative Use of Data – Bronze
The campaign, which set out to normalize Asian identity and names through a custom dictionary of 8,000 Asian names, has been winning accolades throughout the industry. Wins at the PRWeek Global Awards, Fast Company, Innovation SABRES, Webby’s, PRWeek Purpose Awards are just a few of the feathers on the cap. The biggest accolade was Microsoft’s decision to incorporate the plug-in into their own MS Word software update.
A huge congratulations to the team for a campaign that continues to make an impact around the world.