Alex Green Named PRNews People of the Year – Agency Innovator

Citizen’s SVP, Alex Green, has been recognized as PRNews People of the Year “Agency Innovator”, an accolade that celebrates the most visionary and impactful leaders in the PR industry. This recognition highlights professionals who have expanded their firm’s offerings and spearheaded winning campaigns. The Agency Innovators category specifically honors those who have helped their firm grow in client base and revenue, a definition Alex has more than lived up to.

In her six-year tenure, she has led remarkable growth, particularly in the past year, by spearheading key business wins, including Nestle Confectionery and Nespresso Canada. Her strategic leadership of the Nespresso win seamlessly integrated, strategy, innovation, digital, creative, and experiential teams, to deliver substantial revenue growth.

Her impact is perhaps most visible in the stunning success of the campaigns she’s led. Since 2022, her work has garnered over 40 industry awards, including top honours from the Cannes Lions Festival of Creativity, The One Show, CLIOs, and The Webby Awards. She led the “Cheetle in Cheadle”campaign for PepsiCo Canada as the primary account lead, a campaign that didn’t just achieve excellent results (2.2 billion impressions and a 47% regional sales increase), it became a cultural phenomenon, appearing on Jimmy Kimmel Live and Jimmy Fallon’s Tonight Show. 

As Senior Vice President, Alex is central to Citizen’s success. Her trust-based relationships with clients enable her to fearlessly weave new products, services, and POVs into brand work while delivering industry topping results. Her constant curiosity and collaborative spirit have positioned her at the forefront of innovation, embodying the very essence of an Agency Innovator.

“Alex’s innovative mindset, strategic thinking, and creative outlook has delivered every time,” said a long-time client at Citizen. 

Citizen Relations is incredibly proud of Alex and congratulates her on this well-deserved recognition!