Being named as the “Best Agency to Work For” in 2023 in North America by PRovoke Media (Mid-Size category) brings a number of words to mind – proud, thrilled, excited, etc. However, this recognition really reflects the agency’s dedication and a whole lot of work from every Citizen to build a positive and inclusive workplace culture that empowers its employees to thrive and achieve their full potential.
“We are so honored to receive this acknowledgment from PRovoke Media,” says Citizen’s CEO, Nick Cowling. “It’s another attribution to show our strategy and commitment to invest in employee growth and development.” Citizen Relations had a phenomenal year in 2022, achieving its best financial performance in history with +20% growth.
The vibrant employee culture Citizens have come to love dates back to 2011 when the agency adopted its current name. Commitment to putting employees first shows up in every aspect of the organization and was reflected in the agency’s best-ever employee engagement survey score in 2022. With a focused approach to development, approachable leadership, work from anywhere policies, and meaningful work, Citizen continuously strives to create an environment that breeds collaboration and professional and personal growth.
The agency’s approach to equity, diversity and inclusion (EDI) also contributed to their award win, with a focus on identifying disparities in promotions, mentorships, and suppliers. Citizen holds regular global town hall meetings, encourages collaboration across offices, and has increased connections across offices through a range of global committees, COEs, and ERGs. With 40% of its staff being diverse, and its executive team comprising 50% women, 29% BIPOC, and 15% LGBTQIA+, Citizen Relations is proud to be making progress toward a more inclusive workplace.
According to feedback from the award survey, Citizen culture is described as “welcoming,” “supportive,” and “inclusive.” The people and leadership were cited as the best aspects of working for the agency, with one employee stating, “We have an amazing culture and family environment. I’m comfortable being myself and speaking up.”
The Best Agency to Work For win comes amongst an unprecedented list of accolades Citizen has already received in 2023, including multiple award wins from the Innovation SABRE awards (North America), The Applied Arts Awards, the Atomic Awards, the IABC Ovation Awards and The Clio Awards, along with shortlists (winners still to be announced) from the North America SABRE Awards, the PRCA Awards, the Canadian Event Awards, The One Show, The ADC Annual Awards, The Webby Awards, the PRWeek Global Awards and finally, Campaign Global PR Agency of the Year.