Last week, Citizen Relations won the Webby Award for the Best Social Impact Campaign for their work with Elimin8Hate, on the ReclaimYourName.dic campaign. To win this award, from those who honor the best of the Internet, is a huge moment of pride for the agency.
In light of a rise in anti-Asian hate, Citizen developed the first custom dictionary plug-in of 8,000+ Asian names to remove the red underline non-Anglicized names get in word processing softwares in an effort to help Asians ‘reclaim their name.’
The impact of this campaign shines a light on all three of Citizen’s values to “Champion Equity”, “Set the Standard” and “Do What’s Right”.
Just this week, the ReclaimYourName.dic campaign was shortlisted in the Public Service and Multicultural categories at Strategy Canada’s 101st Marketing Awards, alongside the global viral sensation Cheetle in Cheadle campaign in the Advertising and Digital categories.
2023 has been an unprecedented year of wins and accolades for Citizens, including PRovoke Media’s Best Agencies To Work For win earlier in the month and multiple award wins from the Innovation SABRE awards (North America), The Applied Arts Awards, the Atomic Awards, the IABC Ovation Awards and The Clio Awards, along with shortlists (winners still to be announced) from the North America SABRE Awards, the PRCA Awards, the Canadian Event Awards, The One Show, The ADC Annual Awards, the PRWeek Global Awards and finally, Campaign Global PR Agency of the Year.