Citizen Holds First Ever Forward Forum Event
November 29, 2023
Earlier this month, Citizen Relations held the first ever, exclusive virtual event, Forward Forum, where the communications agency invited clients and partners alike for a day of dynamic keynote sessions and interactive expo booths.
Citizen’s Digital team, spearheaded by Crystalyn Stuart-Loyaza, held keynote sessions on how to revolutionize earned communications through radical solutions and tomorrow’s trends, along with virtual expo booths attendees could participate in. From learning how to use data-driven intelligence to drive strategic conversations to maximizing our ROI with creator marketing, attendees heard from our marketers on making the most of their earned strategies using a digital-forward approach.
“Over the past 6 months that I’ve been here, we’ve been having amazing conversations with clients about what they’re planning next with creators, community, content, and commerce. So we decided to build a choose-your-own-adventure digital experience to bring our clients and colleagues together to discuss those experiments and ideas,” said Neil Mohan, Global SVP of Creator Marketing, about why now was the time to have this event.
Here are a few of the downloads that attendees worked with during Forward Forum workshops:
- Defining Influencer Marketing Metrics and Benchmarks
- SEO Checklist
- Navigating the Canadian Affiliate Landscape
- Affiliate Recruitment for Incremental Results
With the launch of their new brand of digital “dComm3” last year, Citizen’s digital team has been working on client offerings that bring innovative solutions to content performance, tech automation, community engagement, influencer marketing and more. Attended by a wide variety of Citizen’s clients, the virtual event also shared the new product developments Citizen has been doing, along with their inaugural Connections Report 2023.
To learn more about the event and the various offerings, please contact our digital team at citizendigital@citizenrelations.com