Citizen Takes Home 9 Wins At Innovation SABRE Awards

Citizen Relations
April 03, 2024
Woman on Bench

Global communications agency, Citizen Relations, took home nine award wins at PRovoke Media’s Innovation SABRE Awards last week, the second-highest number of award wins by an agency at the show this year. 

An impressive eight different client campaigns across North America won awards reflecting the depth and breadth of Citizen’s industry-leading work from coast to coast, along with a Platinum Sabre Award for Best in Show Finalist spot for their Asshole Activists campaign for TUSHY. The agency won in the following categories: 

  • Live Events & Boldest Campaign – Asshole Activists for TUSHY
  • Persuasive Content – ReclaimYourName.dic for Elimin8Hate
  • Overall Use of Social Media & Platforms – Cheetle in Cheadle for PepsiCo Foods Canada
  • Influencer Marketing & Best Use of TikTok – Talk Money To Me for Coast Capital 
  • Immersive Technology – Keep It Real Can for Molson Coors Beverage Company
  • Real-Time Engagement (Newsjacking) – I Buy My Own Batteries for Duracell (with VaynerMedia & EssenceMedia)

The agency’s Chief Creative Officer, Josh Budd, also won the Creative Professional of the Year award for the second year in a row.

The Innovation SABRE awards recognize superior achievement in Branding, Reputation and Engagement, especially awarding work that is insight-driven and focuses on innovation.

On April 5, PRovoke Media announced that Citizen’s work for TUSHY, Coast Capital, Duracell, Molson Coors Beverage Company, SickKids VS and Nissin Foods has also been shortlisted for six of PRovoke Media’s SABRE North America Awards with winners announced at the May 1st live awards ceremony in New York City.