Citizen Scores Two Awards At The North American SABRE Awards

Citizen Relations
May 09, 2025
Woman on Bench

Earlier this week, global communications agency, Citizen Relations, won two awards at PRovoke Media’s North American SABRE Awards 2025 in New York City. No stranger to the show, this is the fifth consecutive year Citizen has taken home wins at this prestigious PR show. 

The award show has long celebrated the best in strategic planning and creativity, applauding those campaigns that cut through the clutter and deliver measurable impact. This year, four Citizen campaigns were shortlisted across four categories, with the agency’s Chill Train campaign for Molson Coors Beverage Company and Gallery of Memories campaign for Egale winning awards. 

The campaigns won for:

  • Best Guerilla Marketing – Chill Train (Molson)
  • Best Marketing to Seniors – Gallery of Memories (Egale)

Citizen was also shortlisted for: 

Earlier this year, Citizen kicked off the 2025 award season with three wins and a #3 Best In Show spot, for our Undone campaign, at PRovoke’s Innovation SABRE Awards, which recognize the innovative work coming out of the PR industry. In 2024, the agency took home 9 wins at the Innovation SABRE Awards, 2 wins at the North American SABRE Awards, along with the top spot for the Platinum SABRE Award, for their Asshole Activists campaign, and a second consecutive Creative Professional of the Year win for Chief Creative Office, Josh Budd. And in 2023, Citizen won Consumer PR Agency of the Year title, along with three campaign awards at the show. 

Most recently, Citizen’s Chill Train campaign has received hardware at the Canadian Event Awards and their Fix Tixflation campaign won a Bronze at the prestigious CLIO Awards. The agency has also been shortlisted for Campaign Canada’s inaugural Agency of the Year awards and announced new business wins with Jack Link’s Canada, Nature’s Path North America and Nespresso Canada. This comes off the back of a stellar 2024, where the agency won Campaign’s Global PR Agency of Year – Bronze & Strategy’s PR Agency of the Year – Silver.