Conversation as a catalyst to connection

Josh joined Citizen in 2021, the same year he was honoured as one of the World’s Most Awarded Creatives. His work has been recognized by Cannes, the Clios and the Sabres, and was once named one of Fast Company’s World Changing Ideas. Josh calls Toronto home and enjoys basketball, comedy, and pretending to be knowledgeable about wine.

Christopher’s personal motto is: “It’s not about how good I may think I am; it’s always about how much better I still can become.” He puts this philosophy into practice by balancing his work life—which capitalizes on his experience in operations, finance, and strategic planning for major global brands—with his love of family, close friends, books and miniature cars.

A public relations leader in brand strategy, reputation, advisory and integrated marketing communications, Mark thrives on creating campaigns for global brands and businesses undergoing change and transformation. Having lived and worked in the US and Canada, today
you’ll find Mark on the south-east coast of the UK, exploring the English countryside in his classic German sports car.

Nick is a self-proclaimed gym rat, an avid gamer, an aspiring woodworker—and Citizen’s fearless CEO! He’s our leader in driving the vision and business strategy for the agency and ensuring it always delivers on its mission to Make Every Conversation Count. Nick also chairs the Equity, Diversity and Inclusion Council for Plus Company Canada and acts as an advisor to the Equality Fund.

Jenn is our very own Ted Lasso. She heads our Canadian (English) business with limitless can-do energy. While she’s led many award-winning programs for major global brands, she’s most proud to champion the personal growth of her teams. She empowers every citizen to step up and seize opportunities without fear of failure. Her whoodle, Archie, just wagged his tail in agreement.

Not only does Erin oversee Citizen’s West Coast offices, she focuses on US growth with current and prospective clients and the teams that support them. Her passion for travel, cooking and gadgets has helped bolster some of the best brands in the biz. Erin hails from Canada but has been stateside for 20 years—guess you could say she’s an “Ameri-Can” Citizen.

Sue has marketed everything from cream cheese and hair colour to wheelchairs and insurance across Canada and the UK. Sue proudly leads the brand marketing and communications for Citizen Relations worldwide. When she’s not competitively eating or running impromptu marathons, Sue teaches Strategic Market Communications to MBA and Master of Marketing students at the Schulich School of Business.

As our German leader, Susanne is responsible for the development of Citizen Relations in Germany. She is an expert both in marketing communications as well as public relations but doesn’t like it when people split those disciplines apart. For her communication is all about a mind-opening holistic and integrated approach to solve challenges rather than working in pre-defined silos.

That’s why her main focus includes strategic consulting and the development of holistic communication strategies for clients in the B2C and B2B sectors, mostly with a focus on healthcare, consumer goods and energy.

Additionally, Susanne cares deeply about team spirit, speaks fluent “dog” and cannot pass one without being instantly smitten.

With a diverse background in strategy, client service, and project management, Heidi is a pro at managing complex initiatives across multiple regions. As SVP of Global Operations, she’s focused on optimizing the company for continued growth. Heidi is also a passionate Equity, Diversity, and Inclusion (EDI) champion and leads efforts across the Plus Company network. An avid cook and entertainer, this self-described “prairie girl at heart” now calls Toronto home.

Daryl dedicated 30 years of his career with Citizen and more than a decade as its CEO and Chair. Today, from his home in Los Angeles, he is actively consulting and working with startups, top executives, and other worthy institutions. He’s been named “PR Person of Year” by PRSA-LA, a Cannes Lions PR Juror, and a Page Society member, but his proudest claim to fame is as husband to George Griffin and co-Dad to their mini-Bernedoodle Ferdinand.

Crystalyn Stuart-Loayza is a passionate digital transformationalist focused on helping brands supercharge programs with digital to create game-changing experiences and results. Over the course of her 20 years in digital marketing, she’s been an early social media pioneer and a leader in digital content, and is currently a specialist in building interactive experiences that explore the intersection of art and data. Most recently, she’s partnered with several leading organizations like All Tech is Human to lead the charge in Web3-enabled digital comms. In her “spare time,” she’s travelling the world with her five kids, skiing and playing around with AI art.

With 25 years of experience, Kevin leads the Citizen Experiential team in developing and producing award-winning experiential events, disruptive marketing and promotion programs, and cutting-edge consumer engagements across the globe. When not dreaming up the next big idea, Kevin spends time with George-Michael the Shih Tzu, whose dream is to be featured in Horse & Hound magazine.