Asshole Activists
TUSHY
![Cheetos](https://www.citizenrelations.com/wp-content/uploads/2024/04/Asshole-Activist-Key-Visual-Landscape-scaled.jpg)
Challenge Bidets use 40 times less water than alternative methods. But while 84% of us are grappling with at least a moderate sense of climate anxiety, one lifestyle change remains out of sight and largely out of mind: our bathroom habits.
INSIGHTS Some use their hands to fight climate change. Others, their voices. But most don’t realize their butt could save the planet.
![Cheetos](https://www.citizenrelations.com/wp-content/uploads/2024/04/5K5A1434-scaled.jpg)
![Cheetos](https://www.citizenrelations.com/wp-content/uploads/2024/04/5K5A1434-scaled.jpg)
IDEA On World Environment Day, TUSHY honoured bidet users like activists should be revered: with heroic portraits in a top exhibit. But, instead of faces, we worked with a renowned photographer to capture the body part they’re using to make the impact: their assholes.
![Cheetos](https://www.citizenrelations.com/wp-content/uploads/2024/04/5K5A2352.jpg)
![Cheetos](https://www.citizenrelations.com/wp-content/uploads/2024/04/5K5A2352.jpg)
RESULTS The TUSHY art gallery garnered widespread attention, earning 301 media placements, 243.7 million impressions, and driving impressive business results, including a 285% increase in Canadian sales year-over-year. Notably, an interview with TUSHY founders Miki and Ara by journalist Rita Demontis in the National Post contributed to a threefold increase in same-day sales across Canada.
Results
301
media placements
243.7M+
impressions
285%
Canadian sales increase YOY
3X
increase in daily sales due to feature article in National Post secured