Citizen Relations Accelerates Global Growth with Strategic Investments and Key Promotions

Citizen Relations is surging forward with significant momentum, building upon a successful 2024 that garnered accolades including Strategy AOY Silver and Campaign Global AOY Bronze. This trajectory continues into the latter half of 2025, driven by the agency’s focus on technological innovation, integrated services, and client expansion. A key element of this advancement is Citizen’s continued investment in its talent, marked by strategic promotions across global teams.

Citizen’s promotions across offices and disciplines reflect the agency’s growth and dedication to recognizing and cultivating expertise from within. In Public Relations, Joe Cariati, Alex Green, and Cher Lee have been promoted to Senior Vice President while Katie Skinner has been promoted to Vice President and Chloe Magliato has been promoted to Director. To further its digital innovation, Sol Carmona has been promoted to Senior Director of Digital Strategy and to bolster their industry-leading Experiential Marketing team, Jackie Scrymgeour has been promoted to Associate Director. Reinforcing their ongoing dedication to Equity, Diversity, and Inclusion, Andisheh Fard has been promoted to Senior Manager, EDI. 

“These promotions reflect both the exceptional talent at the agency and Citizen’s commitment to recognizing and fostering leadership. They make our mission to unleash the potential of ambitious brands a reality every day through their curiosity, confidence and courage. Congratulations to everyone for the well deserved recognition,” says Nick Cowling, CEO of Citizen Relations.

Promotions across all markets include:

Promotions around the globe come off the back of an industry leading start to 2025 with the launch of Project Maverick, Citizen’s digital-led reimagined agency of the future, and the expansion of Performfluence, Citizen’s proprietary tool to enhance the effectiveness of influencer marketing. 2025 has also brought the agency several wins at such shows as The Clios, PRovoke Media’s North American Sabre Awards, Canadian Event Awards and PRWeek Purpose Awards. Earlier this year Citizen announced new business wins with Nespresso Canada, Nature’s Path North America and Jack Link’s Canada.