Top Picks Arcade

Challenge Shoppers Drug Mart aimed to maximize the impact of their 2024 Top Picks collection by driving both in-store and online sales while emphasizing the value proposition of their curated products. The challenge was to create a campaign that not only increased sales but also resonated with consumers seeking reliable products from a trusted source.

INSIGHTS Leveraging the appeal of nostalgia and retro gaming, the team understood that directly involving the consumers in an interactive environment would cut through clutter and capture consumer attention in a unique way.

IDEA The core idea was the Top Picks Arcade – a fully realized, custom-built gaming experience at CF Sherway Gardens, a premier shopping destination. This wasn’t just a pop-up shop; it was a complete retro-themed arcade environment. The arcade featured custom-branded versions of classic games like skeeball, whac-a-mole, Plinko, a claw machine, and extreme shot basketball. Top Picks products were integrated as prizes, incentivizing gameplay and creating a direct, tangible connection with the featured items. The atmosphere was enhanced with retro décor, neon lights, and 80s pop music, creating an immersive and shareable experience.

RESULTS The arcade successfully translated the Top Picks campaign from a transactional promotion into a memorable and impactful consumer experience, effectively highlighting product value and driving brand engagement. Over the course of the 10-day activation: