Results & Impact
The campaign permeated culture in a significant way, with images of the statue and Cheetos fans all over TikTok, Twitter, and Instagram, media outlets, and even late-night TV. The breakthrough nature of the program allowed the execution to garner earned media in both traditional and non-traditional outlets. Fans quickly added the statue to Cheadle’s Wikipedia page and designated it a “historical landmark” on Google Maps. With just one statue, Cheetos drove significant growth by turning a weakness into a powerful, distinctive brand asset.