The sun was scorching on the French Riviera for the 2023 Cannes Lions International Festival of Creativity and Citizen also flew in hot, earning six shortlists for their Cheetle in Cheadle campaign and ReclaimYourName.dic campaign before the week officially kicked off!
On Day One the agency, alongside client PepsiCo Canada, took home both a Silver and a Bronze Lion for Cheetle in Cheadle - Citizen’s first agency-led Lions! Another shortlist was quickly added for ReclaimYourName.dic, a non-profit campaign with partner Elimin8Hate.
By the end of the week, Citizen earned a total of 7 shortlists with 2 wins, marking a memorable midpoint to a historic year.
- 1 Silver - Cheetle in Cheadle for OUTDOOR: Ambient Outdoor
- 1 Bronze - Cheetle in Cheadle for OUTDOOR: Special Build
Cheetle in Cheadle
- DIRECT: Ambient Media Large Scale
- SOCIAL/INFLUENCER: Single-Market Campaign
- SOCIAL/INFLUENCER: Organic Reach & Influence
- PR: Cultural Insight
- SUSTAINABLE DEV GOALS: Reduced Inequalities
"The Cannes Lions Festival is the undisputed global benchmark for creativity, so to be recognized is a tremendous honour for our agency and partners," commented Citizen CEO, Nick Cowling. “Yet, in many ways, I feel like we’re just getting started with this new evolution of Citizen.”
Neither campaign is a stranger to award accolades in 2023; these two Lions are in addition to nearly 40 others for the year, including hardware from the PRWeek Global Awards, PRovoke Media’s North American Sabres, The One Show, the Clio Awards, Strategy’s Marketing Awards and more. ReclaimYourName.dic was included in Fast Company’s World Changing Ideas list alongside a Webby Award win.
Citizen is grateful to the teams behind the winning campaigns, the clients who trusted them with the vision, and to the jury at Cannes for the incredible global recognition.