Making Waves This Hydration Season

Summer means many things: concerts, outdoor patios, relaxing in the park and hydration season! This summer, our integrated teams quenched Canada’s thirst for authentic experiences with three refreshing campaigns for our clients, Perrier and Essentia, that proved the best ideas bubble up from creative collaboration.

Oui Can Do It: Bringing Paris to Your Patio

This summer, Perrier wanted to surprise Canadians with the joie de vivre of France. Our Experiential and PR teams transformed patios across Toronto and Vancouver into vibrant Parisian bistros for the “Perrier Terrasse” campaign. Our on-ground crew crafted authentic French bistro vibes – complete with a French accordion player and an artist creating live French fashion sketches of the guests. Our PR team secured coverage of the launch and ongoing activation across lifestyle and events outlets, calling it a must-visit summer experience that had Canadians saying “bonjour” to European sophistication. Meanwhile, our Citizen influencer experts partnered with local creators to generate drool-worthy content that drove OpenTable reservations faster than you could say “café au lait.”

Sober Curious? We’ve Got Your Number (And Your Quiz Results)

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To get MAISON PERRIER Chic’s latest mocktails in front of Canadians, our Digital, PR and Experiential teams cooked up the “Chic Alter Ego” quiz – because who doesn’t want to discover their mocktail personality? We positioned the campaign at the forefront of the “sober curious” movement, while our influencer partners showcased mindful indulgence that looked as good as it felt. We brought our Chic activations to Montreal’s Mural Festival, Vancouver’s Jazz Festival and Toronto’s Union Summer, giving our audience the chance to discover their ‘Chic Alter Ego.’ The result? A campaign that made choosing not to drink feel like the chicest choice of all.

Performance That Packs a Punch: Essentia Gets Essential

For Essentia’s ongoing “Unstoppable Self” campaign, our Digital and PR team flexed their data muscles with a performance-driven creator program powered by our proprietary Performfluence model. We handpicked creators whose authentic lifestyles embodied Essentia’s resilience and ambition values. Our analytics team optimizes every post in real time for search enhancement, using user intent data and funnel-stage insights to ensure each piece of content drives maximum impact for the brand. 

What made these campaigns flow seamlessly? Cross-functional collaboration that would make a Michelin-star chef jealous. Our PR, Experiential and Digital teams didn’t just work together – they created a creative cocktail that delivered comprehensive audience engagement across every touchpoint that mattered.