Citizen GenLens | Citizen Relations

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Gen Lens: The Gen Z Collective

Social Connection Isolation

From Labubu blind boxes to AI-powered dates, Gen Z moves at warp speed.

What’s trending today is cringe tomorrow. And in all this, Gen Z still remains marketing’s most desired and expensive unsolved puzzle. At Citizen, we don’t track trends - we decode them in real-time. Our audience intelligence capabilities went beyond the stereotypes and found the 5 personas your brand hasn’t met yet.

Social Connection Isolation

What they care about, what motivates them, what annoys them and what scares them; our guide to Gen Z uncovers it all. We looked at how they approach risk, their career goals and their financial decisions - because each one influences what drives them as consumers.

You've got the insights. Now let's talk strategy.

What's your next move? Get in touch with us and let's turn your Gen Z understanding into real results.

get in touch here

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The Gen Z Collective: Reimagining the Future of Retail

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