Citizen Takes Home Double Wins At The Canadian Event Awards

Citizen Relations
May 05, 2025
Woman on Bench

Global marketing communications agency, Citizen Relations, celebrated major wins at the prestigious Canadian Event Awards last week in Toronto. The agency’s Experiential team, led by Kevin Wagman – who was named 2024’s “Top 25 Most Fascinating People in Events – proudly took home two awards, showcasing their exceptional creativity and execution in the experiential marketing space.

The Canadian Event Awards, presented by the Canadian Special Events magazine, shine a spotlight on the very best in events and hospitality. An annual winner, this year Citizen secured top honours for their groundbreaking Chill Train campaign for the Molson Coors Beverage Company.

The integrated campaign was awarded for:

  • Best Public Experiential Marketing Event
  • Outstanding Logistical Achievement

These wins underscore the innovative thinking and meticulous planning that brought the unforgettable Chill Train experience to life across Canada. The campaign, which saw the unexpected arrival of a “frozen” train delivering game day essentials and Coors Light merchandise at the Big Game that captured the nation’s attention and delivered impressive results for the client.

“Winning at the Canadian Event Awards is always an honour,” says Jenn Ramsay, SVP, Experiential at Citizen Relations. “It takes a collaborative team – and a lot of resourcefulness – but this campaign is a true embodiment of our commitment to architecting unique, impactful and culturally relevant experiences.” 

This year, the agency was shortlisted in 10 categories across four campaigns:

This year’s recognition adds to the recent momentum for the global agency, with shortlists for the Chill Train campaign at the Innovation Sabre Awards & North American Sabre Awards. Most recently, the agency was shortlisted for PR AOY at Campaign Canada’s inaugural Agency of the Year Awards and announced new business wins with Jack Link’s Canada, Nature’s Path North America and Nespresso Canada. This comes off the back of a stellar 2024, where the agency won Campaign’s Global PR Agency of Year – Bronze & Strategy’s PR Agency of the Year – Silver.