Citizen Relations Continues Global Ascent, Closing 2025 with Strategic Promotions and Integrated Growth

Citizen Relations is underscoring its commitment to talent investment and strategic growth by announcing a wave of key promotions in 2H 2025 across its global offices. Building on the momentum from its first-half advancements and a stellar year of growth, the agency is wrapping up 2025 by recognizing Citizens across all specialties. 

Citizen is a global PR agency built to give ambitious brands the curiosity, confidence, and courage to stay ahead of trends and maximize measurable success. A series of global promotions across the second half of 2025 ensure that the talent driving this mission continues to be recognized and empowered:

• Kell Cholko, who leads the P&G Ventures account in the U.S., has been promoted to Senior Director, PR
• Jordan Hernandez, a U.S. based leader on the global Marketing and Growth team, has been promoted to Director, Content Marketing 
• Sue Jackman, who led the agency’s global rebrand in 2022, joins the agency’s executive leadership team with her promotion to Executive Vice President, Marketing and Growth
• Rebecca Myers, who has worked on such award-winning campaigns as Elimin8Hate’s ReclaimYourName.dic and Molson’s Keep It Real Can, has been promoted within the global strategy team to Vice President, Strategy
• Catherine Pover, who leads strategy for P&G in the UK, has been promoted to Client Strategy Director, PR 
• Suran Ravi, who leads Citizen’s expanding insights and intelligence group globally, has been promoted to SVP, Intelligence 
• Jonathan Siemens, who has worked on such award winning campaigns as Chill Train and Fix Tixflation for Molson Coors Beverage Company in Canada, has been promoted to Vice President, PR
• Kelsey Wheeler, who leads the Spruce, Valvoline Global and Duracell accounts in the U.S., has been promoted to Senior Director, PR

These advancements reflect Citizen’s focus on integrated capabilities and its continued investment – amidst great industry turbulence – in developing internal leadership.

“As we head into 2026 it’s clear that reputation is a brand’s most critical strategic asset,” says Nick Cowling, CEO of Citizen. “These promotions across our offices reflect our commitment to investing in the talent and integrated capabilities to help our clients protect and grow that asset.”

 

The full list of promotions includes: 

 

Accelerating Momentum, Accolades, and Actionable Intelligence

Citizen’s sustained investment in its people and its modern, tomorrow-first approach is generating significant external recognition. The agency has been named to PRNews’ Agency Elite Top 120 list and earned Strategy PR AOY – Bronze, marking its third consecutive year on the podium.

This commitment to growth is driven by the necessity of navigating today’s complex consumer landscape. Citizen’s recently launched Gen Z Collective, using an audience intelligence-led approach to directly address this complexity. The report identifies five distinct Gen Z personas that enable ambitious brands to move beyond guesswork and build a stronger consumer strategy. 

Citizen’s year was also marked with the launch of key new business partnerships across offices, including Jack Link’s and Nature’s Path. By leading with curiosity, Citizen is continually leveraging data-driven insights and technology to uncover hidden opportunities to deliver maximum impact to clients.