Citizen Relations Celebrated for “Chill Train” Campaign at ILEA Esprit Awards

The ILEA Esprit Awards, presented by the International Live Events Association, are widely recognized as the most inclusive and prestigious show in the global live event industry. At this year’s show, global communications agency, Citizen Relations took home a double win for their “Chill Train” campaign for Molson Coors. 

The campaign was honoured with wins for:

• Best Event Logistics
• Best Marketing Event

Born from the insight that Canadians were looking for their own Big Game moment, the Chill Train campaign gave Canadians their own ‘sub-zero spectacle.’ Citizen brought the idea to life across the country, frosting over street lights, benches, bike racks, and even a hot dog cart! 

The integrated campaign is no stranger to success. Earlier this year, the Chill Train campaign won top honours at the Canadian Event Awards and at the PRovoke Media’s North American SABRE Awards. The success of the campaign is a testament to the team’s agility and ability to create culture-driving immersive experiences for consumers. 

These wins come off the back of continued momentum at Citizen, with new business wins including Nespresso Canada, Nature’s Path North America and Jack Link’s Canada, plus recent wins at The Clios, The Drum Awards, and PRWeek Purpose Awards.