Challenge & Goal
In 2015, SickKids set the largest fundraising goal in Canadian healthcare history—$1.5 billion. Since then, the VS platform has been transformational for SickKids, making it the most top-of-mind charity in Toronto. However, its strength is also its weakness as would-be donors think the job of fundraising is done. Our challenge was to help the hospital secure the final 5,000 donors it needed to cross the one million monthly donor milestone.