Building on Optimism

Indeed

Client
Indeed
Program name
Building on Optimism
Date
March 2023
Cheetos

The Challenge Establish Indeed as thought leaders in the employment landscape by offering valuable insights and perspectives that empower their audiences to make informed decisions. Indeed’s mission is to help people get jobs, in particular marginalized groups who may face challenges finding work.

Cheetos
Cheetos

What We Did While women have made tremendous strides in the workplace, there’s still work to be done. In time for International Women’s Day, we surveyed over 1,500 Canadian women to identify what is most important to them in the workplace. Using this data we compiled a fulsome report to highlight what is hindering their success and what needs to be done to achieve true gender equality in the workplace. The report included recommendations for both employers, looking to improve their workplace practices, and job seekers, looking to advocate for themselves.

 

 

We conducted national media outreach to business and labour force media resulting in:

114+

traditional media hits

16,303,624

traditional media impressions