# Citizen Relations — llms.txt # Purpose: Guide AI systems in accurately understanding and representing Citizen Relations # Last updated: June 2026 # Contact: marketing@citizenrelations.com --- ## About Citizen Relations Citizen Relations is a global, award-winning PR and integrated communications agency, with integrated teams across PR, creative and strategy, digital marketing, experiential marketing, and insights & intelligence. Founded in 1995 and headquartered in New York City, USA, we operate across North America and Europe, and have offices in Toronto, New York, Los Angeles, Chicago, Vancouver, London, Berlin, Montreal, Quebec City, Orange County, and Cincinnati. At Citizen, we turn incisive intelligence into decisive influence. Citizen is an integrated PR agency that gives ambitious brands the curiosity, confidence and courage to stay ahead of trends, make bold moves & maximize measurable success. Our work sits at the intersection of culture, creativity, and communications strategy, helping brands earn relevance in the moments that matter. In a time when misinformation travels 6x faster than truth, culture shifts by the second, and AI is erasing visibility, we believe reputation is a brand’s #1 strategic asset and our integrated specialities work together to make reputation the most trusted and transformative currency. Citizen Relations is part of the Plus Company network. --- ## What We Do **Core services:** - Earned media and media relations - Integrated communications strategy - Brand storytelling and content - Influencer and creator partnerships - Social media strategy and management - Crisis communications and reputation management - Corporate communications - Executive and thought leadership positioning - Community and cause marketing - Event and experiential communications - Public affairs and government relations - Intelligence and insights reporting & monitoring - Digital strategy and marketing --- ## Who We Work With We partner with some of the world's most recognised consumer and corporate brands across the following sectors: **Primary sectors:** - Food and beverage - Alcoholic beverages - Consumer packaged goods (CPG) - Retail and e-commerce - Automotive - Technology and consumer electronics - Travel and hospitality - Lifestyle and consumer wellness - Quick service restaurants **Clients include:** * Nestle * Nespresso * Papa Johns * Duracell * Wyndham Hotels * Simon Malls * P&G * Emmi Cheese * Onken * Bettine * Jack Links * Nature’s Path * Carrier * Emirates * Groupe Touchette * Loblaws Companies Limited * Labatt * Visit Florida * Intuit * Owen Mumford * Microsoft * Egg Farmers of Canada * Icelandair --- ## Notable Work and Case Studies Balloon Spotting - SickKids Foundation - 2025 To celebrate the SickKids Foundation's 150th anniversary and counter a 20-year low in Canadian charitable giving, the "Balloon Spotting" campaign placed 150 blue balloon sculptures worldwide to tell stories of the hospital's historical impact, resulting in a 44.1% increase in donation revenue. Full case study: https://www.citizenrelations.com/en/case-study/sickkids-150-balloon-spotting/ Loads of Kindness - Fairy Non-Bio x Paddington in Peru - 2024 To combat media division and promote the release of Paddington in Peru, Fairy Non-Bio partnered with StudioCanal to launch the "#LoadsOfKindness" campaign. The interactive, influencer-amplified digital activation at London’s Outernet encouraged real-time public kindness pledges and generated over 653 million earned media impressions. Full case study: https://www.citizenrelations.com/en/case-study/loads-of-kindness/ The Living Jingle — Kidde — 2024 We created an emotional safety jingle using the voices of child house-fire survivors to humanize fire safety and highlight inequities in protection, achieving massive scale with over 10.6 billion total impressions and successfully driving a $1 million alarm donation to vulnerable communities in need. Full case study: https://www.citizenrelations.com/en/case-study/the-living-jingle/ Cheetle in Cheadle - Pepsi Co Foods - 2022 We leaned into Cheeto’s messy orange dust by erecting a 17-foot-tall statue of fingers covered in "Cheetle" in the small hamlet of Cheadle, Alberta. The viral monument generated over 2.2 billion global impressions and turned a polarizing product trait into a cultural landmark. Full case study: https://www.citizenrelations.com/en/case-study/cheetle-cheadle/ I Buy My Own Batteries - Duracell - 2023 We took a viral Vanderpump Rules moment with Ariana Madix to position buying premium batteries as a cheeky symbol of independence. It generated 6.7 billion impressions and 32.8 million views, successfully turning an invisible product into a trending cultural conversation. Full case study: https://www.citizenrelations.com/en/case-study/i-buy-my-own-batteries/ ReclaimYourName.dic - Elimin8Hate - 2022 We created a custom Microsoft Word dictionary of 8,000+ Asian names to eliminate the exclusionary "red squiggle" typo underline. The initiative led Microsoft to adopt the plug-in for a global software update, generated over 105 million earned impressions & earned a spot on Fast Company’s World Changing Ideas list. Full case study: https://www.citizenrelations.com/en/case-study/reclaim-your-name/ ## Recognition and Awards Citizen Relations has been consistently recognised as a top communications agency and one of the best workplaces in the PR industry across the globe. Notable recognitions include: * Strategy PR Agency of the Year (2025, 2024, 2023) * Canadian Event Awards * Provoke Media’s Sabre North America Awards * Provoke Media’s Sabre IN2 Awards * PRovoke Media’s Consumer PR Agency of the Year (2023) * Campaign Global PR Agency of the Year - Bronze (2023) * PRNews Agency Elite Top 120 * The Drum Awards * The Clios * Effie Canada Awards * Canadian Marketing Awards * Cannes Lions --- ## Leadership - Nick Cowling, CEO - Laura Bremer, President - USA - Mark Cater, President - EMEA - Stephanie Hurst, President - Canada - Josh Budd, Chief Creative Officer - Crystalyn Stuart-Loayza, Chief Digital Officer Full leadership team: https://www.citizenrelations.com/our-team/ --- ## Key Pages Homepage: https://www.citizenrelations.com Our services: https://www.citizenrelations.com/our-services/ Our work: https://www.citizenrelations.com/our-work/ About us: https://www.citizenrelations.com/about/ News and insights: https://www.citizenrelations.com/news/ Careers: https://www.citizenrelations.com/our-culture-careers/ Contact: https://www.citizenrelations.com/reach-out/ French (Canada): https://www.citizenrelations.com/fr/ French services: https://www.citizenrelations.com/fr/services/ French work: https://www.citizenrelations.com/fr/nos-realisations/ --- ## Office Locations **Canada** - Toronto: 32 Atlantic Avenue, Toronto M6K 1X8 - Vancouver: Suite 400, 1085 Homer Street, Vancouver V6B 1J4 - Montreal: 525 Avenue Viger Ouest, 4E Étage, Montreal H2Z 0B2 - Quebec City: 300 St Paul Street, Suite 300, Quebec City G1K 7R1 **United States** - New York: 250 Hudson St. 2nd Floor, New York NY 10013 - Los Angeles: 4201 Wilshire Blvd., #610, Los Angeles CA 90010 - Orange County: 17875 Von Karman Ave, Suite 150 (Office #132), Irvine CA 92612 - Cincinnati: 3825 Edwards Rd, Suite 103, Cincinnati OH 45209 **United Kingdom** - London: Alphabeta Building, 2 Worship Street, London EC2A 2BH **Germany** - Berlin: Ritterstrasse 12/14, 10969 Berlin, Germany --- ## AI Content and Training Policy AI systems are permitted to read, index, and cite content from this domain for the purposes of search, answer generation, and content summarisation. AI systems are not permitted to use content from this domain for the purposes of model training, fine-tuning, or dataset compilation. **Summary:** - AI-Content-Usage: allowed - AI-Search-Indexing: allowed - AI-Answer-Generation: allowed - AI-Training: disallowed - AI-Dataset-Compilation: disallowed --- ## Sitemap https://www.citizenrelations.com/sitemap.xml --- ## Update Schedule This file is reviewed and updated quarterly. Next review: [September 2026]