{"id":2562,"date":"2022-12-06T06:38:34","date_gmt":"2022-12-06T06:38:34","guid":{"rendered":"https:\/\/citizenrelprod.wpenginepowered.com\/influencerindex\/"},"modified":"2023-12-26T10:45:15","modified_gmt":"2023-12-26T10:45:15","slug":"lindice-dinfluence-inclusive-citoyen","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/fr\/lindice-dinfluence-inclusive-citoyen\/","title":{"rendered":"L&#8217;indice d&#8217;influence inclusive Citoyen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bien que la valeur du marketing d&#8217;influence soit \u00e9vidente, de nombreuses entreprises ont eu du mal \u00e0 \u00e9tablir des relations \u00e0 la fois avec des clients et des influenceurs d&#8217;origines ethniques diverses, risquant ainsi d&#8217;\u00eatre critiqu\u00e9es pour des manifestations de diversit\u00e9 inauthentiques et symboliques. Lorsque nous avons examin\u00e9 les recherches disponibles aujourd&#8217;hui sur ce sujet, nous avons \u00e9t\u00e9 frustr\u00e9s par le manque de donn\u00e9es sur la fa\u00e7on dont les communaut\u00e9s ethniques diverses se connectent avec le marketing d&#8217;une marque &#8211; il n&#8217;y a tout simplement pas assez de donn\u00e9es pour savoir comment faire les choses diff\u00e9remment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous voulions<\/span><b> relier les points entre le consommateur, le cr\u00e9ateur de contenu et la marque<\/b><span style=\"font-weight: 400;\"> afin de fournir des informations permettant de cr\u00e9er l&#8217;inclusivit\u00e9 derri\u00e8re et devant la cam\u00e9ra. Pour ce faire, Citoyen Relations a cr\u00e9\u00e9 l&#8217;<\/span><b>Indice d&#8217;influence Citoyen EDI<\/b><span style=\"font-weight: 400;\">, qui a interrog\u00e9 pr\u00e8s de 2 500 consommateurs d&#8217;origines ethniques diverses en 2022 et a organis\u00e9 des groupes de discussion avec des influenceurs d&#8217;origines ethniques diverses aux \u00c9tats-Unis et au Canada.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre recherche a r\u00e9v\u00e9l\u00e9 quatre pierres angulaires de la cr\u00e9ation d&#8217;un marketing d&#8217;influence centr\u00e9 sur la confiance, l\u2019authenticit\u00e9 et l\u2019inclusivit\u00e9 :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">connexions,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">canaux,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contenu,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">engagement.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2590 size-large aligncenter\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2022\/12\/IMS-for-One-pager-FR.pptx_-791x1024.jpg\" alt=\"\" width=\"640\" height=\"829\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2022\/12\/IMS-for-One-pager-FR.pptx_-791x1024.jpg 791w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2022\/12\/IMS-for-One-pager-FR.pptx_-232x300.jpg 232w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2022\/12\/IMS-for-One-pager-FR.pptx_-768x994.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2022\/12\/IMS-for-One-pager-FR.pptx_.jpg 816w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Les r\u00e9sultats de cette \u00e9tude ont le potentiel de changer notre fa\u00e7on de penser l&#8217;inclusion dans le domaine du marketing d&#8217;influence, et nous sommes impatients de nous mettre au travail. Nous esp\u00e9rons que vous l&#8217;\u00eates aussi.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien que la valeur du marketing d&#8217;influence soit \u00e9vidente, de nombreuses entreprises ont eu du mal \u00e0 \u00e9tablir des relations \u00e0 la fois avec des clients et des influenceurs d&#8217;origines ethniques diverses, risquant ainsi d&#8217;\u00eatre critiqu\u00e9es pour des manifestations de diversit\u00e9 inauthentiques et symboliques. Lorsque nous avons examin\u00e9 les recherches disponibles aujourd&#8217;hui sur ce sujet, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-2562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;indice d&#039;influence inclusive Citoyen | Citizen Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citizenrelations.com\/en\/influencerindex\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;indice d&#039;influence inclusive Citoyen | Citizen Relations\" \/>\n<meta property=\"og:description\" content=\"Bien que la valeur du marketing d&#8217;influence soit \u00e9vidente, de nombreuses entreprises ont eu du mal \u00e0 \u00e9tablir des relations \u00e0 la fois avec des clients et des influenceurs d&#8217;origines ethniques diverses, risquant ainsi d&#8217;\u00eatre critiqu\u00e9es pour des manifestations de diversit\u00e9 inauthentiques et symboliques. 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