{"id":2547,"date":"2023-02-13T06:01:57","date_gmt":"2023-02-13T06:01:57","guid":{"rendered":"https:\/\/citizenrelprod.wpenginepowered.com\/search-your-new-old-best-friend-reintroduce-yourself-year\/"},"modified":"2023-12-26T10:32:13","modified_gmt":"2023-12-26T10:32:13","slug":"la-recherche-est-votre-nouveau-ancien-meilleur-ami-presentez-vous-nouveau-cette-annee","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/fr\/la-recherche-est-votre-nouveau-ancien-meilleur-ami-presentez-vous-nouveau-cette-annee\/","title":{"rendered":"La recherche est votre nouveau (ancien) meilleur ami. Pr\u00e9sentez-vous \u00e0 nouveau cette ann\u00e9e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Les comportements de recherche ont connu des changements sans pr\u00e9c\u00e9dent au cours de la derni\u00e8re ann\u00e9e. Les comportements de clic nul et les r\u00e9sultats de recherche vocale continuent de progresser. Le contenu de la position 0 gagne en importance pour le classement g\u00e9n\u00e9ral des recherches. Les moteurs de recherche \u00e9mergents comme Tik Tok et Instagram d\u00e9passent l\u2019utilisation de Google chez les plus jeunes. Nous pensons que la recherche est la chose la plus importante que vous devriez mettre de l\u2019avant cette ann\u00e9e. Envisagez-vous de nouvelles approches de recherche\u2009?<\/span><\/p>\n<h4><b>Avez-vous r\u00e9cemment examin\u00e9 votre profil de backlinks\u2009?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">La recherche hors page et l\u2019augmentation des backlinks de haute autorit\u00e9 qui am\u00e8nent des clics de qualit\u00e9 vers votre site Web de marque et d\u2019autres plateformes que vous poss\u00e9dez sont un excellent moyen de doubler et de stimuler la conception de votre \u00e9cosyst\u00e8me num\u00e9rique. Utiliser des influenceurs et des m\u00e9dias organiques en dehors des grandes plateformes sociales et en s\u2019appuyant sur des formats de contenu optimis\u00e9s pour la recherche comme Reddit, les forums (par exemple WikiHow, Quora) et YouTube peuvent renforcer votre autorit\u00e9 et vous aider \u00e0 gagner des parts de march\u00e9 dans les recherches.<\/span><\/p>\n<h4><b>Peut-\u00eatre est-il temps de cesser de donner tout le contenu \u00e0 Meta, Google, Twitter, TikTok\u2009?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Le contenu organique et le contenu propre font leur retour et l\u2019h\u00e9bergement de votre propre communaut\u00e9, forum ou blogue est un excellent moyen de mettre en valeur l\u2019expertise de votre marque. Cela vous permet non seulement de renforcer votre autorit\u00e9 en mati\u00e8re de recherche et de cr\u00e9er de nouvelles voies d\u2019acc\u00e8s \u00e0 votre marque, mais aussi de contr\u00f4ler une toute nouvelle s\u00e9rie de donn\u00e9es sur votre public, ses pr\u00e9occupations et sa fa\u00e7on de parler.<\/span><\/p>\n<h4><b>Parlez-vous marque ou parlez-vous humain\u2009? Et cela a-t-il \u00e9t\u00e9 \u00e9crit par un robot\u2009?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Comprendre l\u2019intention des utilisateurs et utiliser des mod\u00e8les de traitement du langage naturel (NLP) peut vous aider \u00e0 identifier les espaces blancs dans le paysage de la recherche pour votre marque. L\u2019\u00e9volution vers un contenu qui parle la langue des gens et s\u2019indexe pour une recherche r\u00e9elle a \u00e9t\u00e9 renforc\u00e9e par des outils d\u2019IA open source comme GPT-3, d\u00e9sormais int\u00e9gr\u00e9s \u00e0 la g\u00e9n\u00e9ration de contenu automatis\u00e9e.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Citoyen, nous savons comment nous engager de mani\u00e8re significative avec les communaut\u00e9s que nos clients poss\u00e8dent et gagnent. Nous \u00e9laborons des strat\u00e9gies de contenu organique et de liens qui g\u00e9n\u00e8rent un halo de SOV de marque hautement optimis\u00e9. Nous pouvons exploiter les donn\u00e9es en temps r\u00e9el pour nous aider \u00e0 rechercher les moments forts de la marque, \u00e0 devenir plus pertinents, \u00e0 mieux comprendre les communaut\u00e9s et \u00e0 am\u00e9liorer l\u2019autorit\u00e9 d\u2019une marque en ligne sur les moteurs de recherche, les r\u00e9seaux sociaux, les m\u00e9dias et les influenceurs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez savoir comment approcher la recherche cette ann\u00e9e ? Contactez-nous \u00e0 l\u2019adresse citizendigital@citizenrelations.com pour d\u00e9buter la conversation.<\/span><\/p>\n<p><b>Sur L&#8217;Auteur:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cara est une professionnelle exp\u00e9riment\u00e9e en marketing et technologie ainsi qu\u2019une strat\u00e8ge int\u00e9gr\u00e9e avec plus de 15 ans d\u2019exp\u00e9rience. Elle co-cr\u00e9e, emballe et op\u00e9rationnalise des produits de marketing innovants et ax\u00e9s sur le num\u00e9rique.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1996 size-full\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot.jpeg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot.jpeg 800w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot-300x300.jpeg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot-150x150.jpeg 150w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les comportements de recherche ont connu des changements sans pr\u00e9c\u00e9dent au cours de la derni\u00e8re ann\u00e9e. Les comportements de clic nul et les r\u00e9sultats de recherche vocale continuent de progresser. Le contenu de la position 0 gagne en importance pour le classement g\u00e9n\u00e9ral des recherches. Les moteurs de recherche \u00e9mergents comme Tik Tok et Instagram [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-2547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La recherche est votre nouveau (ancien) meilleur ami. 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