{"id":2516,"date":"2023-06-13T11:41:13","date_gmt":"2023-06-13T11:41:13","guid":{"rendered":"https:\/\/citizenrelprod.wpenginepowered.com\/citizen-rundown-vol-2\/"},"modified":"2023-12-22T07:34:08","modified_gmt":"2023-12-22T07:34:08","slug":"citoyen-en-bref-volume-2","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/fr\/citoyen-en-bref-volume-2\/","title":{"rendered":"Citoyen En Bref: Volume 2"},"content":{"rendered":"

Voici Bref, votre nouveau tour d\u2019horizon mensuel des conversations qui comptent pour Citoyen. Nous vous proposons de courtes r\u00e9flexions sur les derni\u00e8res actualit\u00e9s du monde entier afin de vous aider \u00e0 rester au courant des grands titres lors de vos prochaines discussions \u00e0 la machine \u00e0 caf\u00e9, dans la salle de r\u00e9union virtuelle ou lors d\u2019un d\u00eener.<\/span><\/i><\/p>\n

MIEUX SAVOIR, MIEUX FAIRE\u00a0<\/b><\/p>\n

\"\"<\/p>\n

Comme le dit le vieil adage, quand on sait mieux, on fait mieux. Une multitude d’\u00e9tudes et d’avertissements r\u00e9cents brossent un tableau alarmant des m\u00e9dias sociaux et de la sant\u00e9 mentale, en particulier chez les jeunes. Nous savons que plus les enfants sont \u00e9quip\u00e9s t\u00f4t de t\u00e9l\u00e9phones intelligents, plus leur sant\u00e9 mentale \u00e0 l’\u00e2ge adulte se d\u00e9grade (<\/span>source<\/span><\/a>). Nous savons qu’avec l’augmentation de l’utilisation des m\u00e9dias sociaux, les adolescents s\u2019autodiagnostiquent de plus en plus avec de l\u2019anxi\u00e9t\u00e9 et de la d\u00e9pression (<\/span>source<\/span><\/a>). Par contre, il existe des donn\u00e9es qui mettent en \u00e9vidence les effets positifs des m\u00e9dias sociaux – comme le fait de trouver une communaut\u00e9 ou d’atteindre un objectif ensemble – mais le temps pass\u00e9 devant l’\u00e9cran remplace g\u00e9n\u00e9ralement des activit\u00e9s comme le sommeil, l’exercice et les relations sociales qui sont vitales pour le d\u00e9veloppement du cerveau. En tant que communicateurs, nous pensons que les marques ont un r\u00f4le \u00e0 jouer.<\/span> L.L. Bean a abandonn\u00e9 les m\u00e9dias sociaux<\/span><\/a> en mai, pr\u00e9f\u00e9rant inciter ses clients \u00e0 passer plus de temps dans la nature, tandis que TikTok a lanc\u00e9 des <\/span>ressources et des kits d’outils sur la sant\u00e9 mentale<\/span><\/a>. Les marques peuvent et doivent \u00eatre conscientes de l’impact des m\u00e9dias sociaux, et nous continuerons \u00e0 conseiller nos clients sur la cr\u00e9ation d’espaces en ligne qui favorisent la connexion et les exp\u00e9riences partag\u00e9es, en laissant les enfants \u00eatre des enfants.<\/span><\/p>\n

CROCS ET ALLBIRDS<\/b><\/h4>\n

\"\"<\/p>\n

Lorsque Crocs a annonc\u00e9 un retard dans son engagement net z\u00e9ro, <\/span>Allbirds s’est empress\u00e9 d’offrir ses outils<\/span><\/a>, tactiques et strat\u00e9gies pour l’aider \u00e0 atteindre cet objectif. Allbirds, qui (par co\u00efncidence ?) sortira l’ann\u00e9e prochaine la premi\u00e8re chaussure net z\u00e9ro au monde, est notoirement transparente et est all\u00e9e jusqu’\u00e0 partager une adresse \u00e9lectronique sur LinkedIn pour envisager un partenariat avec Crocs. Le changement climatique \u00e9tant cit\u00e9 comme l’une des principales pr\u00e9occupations des consommateurs, Crocs a peut-\u00eatre raison d’adopter cette approche. Crocs a d\u00e9j\u00e0 le vent dans les voiles, mais nous appr\u00e9cions l’ouverture et la collaboration pour \u00e9lever le niveau de l’industrie.<\/span><\/p>\n

SOYONS HONN\u00caTES<\/b><\/h4>\n

\"\"<\/p>\n

Une nouvelle preuve que la vuln\u00e9rabilit\u00e9 d’une marque engendre le fanatisme. Au lieu de d\u00e9fendre les raisons pour lesquelles les leggings Align valent leur prix, Lululemon s’est adress\u00e9 directement \u00e0 la g\u00e9n\u00e9ration Z en invitant tous ceux qui poss\u00e9daient une copie \u00e0 l’\u00e9changer contre l’original lors de son “dupe swap<\/a>“. La g\u00e9n\u00e9ration Z est plus susceptible que tout autre groupe (24 %) de vouloir que les gens remarquent ce qu’ils portent, ce qui a rendu la tendance \u2018\u2019dupe\u2019\u2019 pro\u00e9minente au sein de ce groupe d’\u00e2ge. Lululemon prouve que m\u00eame si les imitations de marques de luxe sont presque parfaites de nos jours, le vrai produit a de l’importance.<\/p>\n

VOUS TIREZ LA CHASSE\u00a0<\/strong>!<\/h4>\n

\"\"<\/p>\n

Pendant des si\u00e8cles, les corps menstru\u00e9s n’ont pas eu acc\u00e8s \u00e0 des serviettes hygi\u00e9niques jetables. Jusqu’\u00e0 pr\u00e9sent. La marque londonienne\u00a0Fluus<\/a>\u00a0a appris que 0 % des produits hygi\u00e9niques sur le march\u00e9 sont \u00e9tiquet\u00e9s comme \u00e9tant jetables, alors que 30 % d’entre eux finissent dans les \u00e9gouts et les canalisations. De ce fait, on estime \u00e0 28 114 tonnes la quantit\u00e9 de d\u00e9chets g\u00e9n\u00e9r\u00e9s chaque ann\u00e9e par les produits menstruels au Royaume-Uni. Les produits Fluus, qui b\u00e9n\u00e9ficient d’une technologie biod\u00e9gradable sans microplastique en instance de brevet, contribuent \u00e0 rendre les r\u00e8gles moins nocives. La marque esp\u00e8re qu’il ne s’agit l\u00e0 que de la premi\u00e8re \u00e9tape vers une diminution du nombre de produits en plastique qui finissent dans les \u00e9gouts et les d\u00e9charges.<\/p>\n

INFLUENCEUR : RED\u00c9FINI<\/strong><\/h4>\n

\"\"<\/p>\n

Le monde du marketing d’influence a connu une \u00e9volution rapide au cours de la derni\u00e8re d\u00e9cennie. Peut-\u00eatre qu’un marketing d’influence plus pouss\u00e9 n’est pas ce dont toutes les marques ont besoin. Les marques doivent plut\u00f4t r\u00e9\u00e9valuer la fa\u00e7on dont elles pratiquent le marketing d’influence et\u00a0comprendre comment la d\u00e9finition fondamentale d’un influenceur a \u00e9volu\u00e9<\/a>. Notre Cheffe de la strat\u00e9gie num\u00e9rique, Crystalyn Stuart-Loayza, et notre Vice-pr\u00e9sident principal du marketing d\u2019influence, Neil Mohan, ont discut\u00e9 de la fa\u00e7on dont l’influence moderne est en train d’\u00eatre red\u00e9finie dans notre derni\u00e8re diffusion en direct sur LinkedIn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voici Bref, votre nouveau tour d\u2019horizon mensuel des conversations qui comptent pour Citoyen. Nous vous proposons de courtes r\u00e9flexions sur les derni\u00e8res actualit\u00e9s du monde entier afin de vous aider \u00e0 rester au courant des grands titres lors de vos prochaines discussions \u00e0 la machine \u00e0 caf\u00e9, dans la salle de r\u00e9union virtuelle ou lors […]<\/p>\n","protected":false},"author":1,"featured_media":2572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nCitoyen En Bref: Volume 2 | Citizen Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citizenrelations.com\/en\/citizen-rundown-vol-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citoyen En Bref: Volume 2 | Citizen Relations\" \/>\n<meta property=\"og:description\" content=\"Voici Bref, votre nouveau tour d\u2019horizon mensuel des conversations qui comptent pour Citoyen. 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