{"id":2500,"date":"2023-10-19T07:46:55","date_gmt":"2023-10-19T07:46:55","guid":{"rendered":"https:\/\/citizenrelprod.wpenginepowered.com\/citizen-takes-home-ultimate-prize-prweek-purpose-awards\/"},"modified":"2023-12-26T09:54:22","modified_gmt":"2023-12-26T09:54:22","slug":"citizen-takes-home-ultimate-prize-prweek-purpose-awards","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/fr\/citizen-takes-home-ultimate-prize-prweek-purpose-awards\/","title":{"rendered":"Citizen Takes Home Ultimate Prize at PRWeek Purpose Awards"},"content":{"rendered":"<p>Last week Citizen Relations packed up several trophies to take home after the 2023 PRWeek Purpose Awards in Chicago. In a world with consumers concerned about a brand\u2019s good business practices and brand leaders concerned about profitability, it can sometimes be difficult to execute on campaigns that show success in both areas. The PRWeek Purpose Awards highlight campaigns that skillfully navigate this balance.<\/p>\n<p>As an agency who aims to live by its values of setting the standard, championing equity, and doing what\u2019s right, Citizen is honored and humbled at having work recognized in this space. Citizen\u2019s work with non-profit organization, Elimin8Hate, on the\u00a0<a href=\"https:\/\/www.citizenrelations.com\/fr\/etude-de-cas\/reclaim-your-name\/\">ReclaimYourName.dic<\/a>\u00a0campaign took home three awards, including the award for the Most Purposeful Campaign \u2013 an award that recognizes the best in show.<\/p>\n<p>The campaign set out to combat bias towards Asian names and normalize Asian identity through creating a custom dictionary of 8,000 names in the most commonly used digital word processor, MS Word. On the heels of huge industry wins such as PRWeek Global Awards, Innovation SABRES, Fast Company World Changing Ideas, The Webby\u2019s, just to name a few,\u00a0 being recognized for the impactful and purposeful nature of this campaign from this organization is an incredible distinction.<\/p>\n<p>The campaign was awarded wins in the categories of:<\/p>\n<ul>\n<li>Best Diversity, Equity, or Inclusion Campaign<\/li>\n<li>Best Impact and Outcomes<\/li>\n<li>Most Purposeful Campaign<\/li>\n<\/ul>\n<p>And was further nominated in the categories of:<\/p>\n<ul>\n<li>Best Use of Technology<\/li>\n<li>Best Use of Creativity<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Last week Citizen Relations packed up several trophies to take home after the 2023 PRWeek Purpose Awards in Chicago. In a world with consumers concerned about a brand\u2019s good business practices and brand leaders concerned about profitability, it can sometimes be difficult to execute on campaigns that show success in both areas. The PRWeek Purpose [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-2500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen Takes Home Ultimate Prize at PRWeek Purpose Awards | Citizen Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-ultimate-prize-prweek-purpose-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citizen Takes Home Ultimate Prize at PRWeek Purpose Awards | Citizen Relations\" \/>\n<meta property=\"og:description\" content=\"Last week Citizen Relations packed up several trophies to take home after the 2023 PRWeek Purpose Awards in Chicago. 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