Last week, The One Club for Creativity held their annual Creative Week in New York City, celebrating the global creative community and all their work with a series of showcases and events.
Citizen took home the Silver Cube in Advertising: Design for Good for its work on the Reclaim Your Name campaign for Elimin8Hate at the 102nd ADC Annual Awards. The awards honour the best creative talent and groundbreaking work across various creative disciplines. Along with the win, Citizen received 12 shortlists (!!) for Reclaim Your Name, Cheetle in Cheadle by Cheetos and the Citizen rebrand.
“Reclaim Your Name is such an important message and to see it reach new heights and reach more people is an extremely fulfilling moment. We hope it plays a small part in creating a culture of inclusivity for all, but especially the Asian community,” said Mike Lo Nam, Creative Director at Citizen, who worked closely on the Reclaim Your Name campaign.
The week wrapped up with the 50th One Show awards, a celebration of the best of the best in the industry, making it The One Club for Creativity’s most prestigious and meaningful program. Citizen won two Merit Awards and two Pencil Awards at the show in the following categories:
- Silver Pencil in Out of Home: Experiential & Installations for Cheetle in Cheadle
- Bronze Pencil in IP & Product Design: Innovation & Transformation for Reclaim Your Name
- Merit Award in Cultural Diver: Pop Culture Impact for Cheetle in Cheadle
- Merit Award in Health & Wellness: Public Relations for Reclaim Your Name
The recognition for these campaigns is not just a big win for Citizen’s PR teams but also the Creative teams that took the work to the next level. Speaking on the wins at Creative Week, Abeer Verma, Creative Director, said, “This is a great representation of Citizen’s creative approach, and it’s a huge honor to see it validated by an organization that has set the global standard for 50 years.”
A huge thank you to The One Club for Creativity for recognizing this work and congratulations to the Citizens and client partners that made this possible!