{"id":5635,"date":"2025-09-04T18:02:08","date_gmt":"2025-09-04T18:02:08","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=5635"},"modified":"2026-02-11T18:47:19","modified_gmt":"2026-02-11T18:47:19","slug":"making-waves-this-hydration-season","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/making-waves-this-hydration-season\/","title":{"rendered":"Making Waves This Hydration Season"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Summer means many things: concerts, outdoor patios, relaxing in the park and hydration season! This summer, our integrated teams quenched Canada&#8217;s thirst for authentic experiences with three refreshing campaigns for our clients, Perrier and Essentia, that proved the best ideas bubble up from creative collaboration.<\/span><\/p>\n<h4>Oui Can Do It: Bringing Paris to Your Patio<\/h4>\n<p><span style=\"font-weight: 400;\">This summer, Perrier wanted to surprise Canadians with the <\/span><i><span style=\"font-weight: 400;\">joie de vivre<\/span><\/i><span style=\"font-weight: 400;\"> of France. Our Experiential and PR teams transformed patios across Toronto and Vancouver into vibrant Parisian bistros for the &#8220;Perrier Terrasse&#8221; campaign. Our on-ground crew crafted authentic French bistro vibes &#8211; complete with a French accordion player and an artist creating live French fashion sketches of the guests. Our PR team secured coverage of the launch and ongoing activation across lifestyle and events outlets, calling it a must-visit summer experience that had Canadians saying &#8220;bonjour&#8221; to European sophistication. Meanwhile, our Citizen influencer experts partnered with local creators to generate drool-worthy content that drove OpenTable reservations faster than you could say &#8220;caf\u00e9 au lait.&#8221;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5592\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-1024x683.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-1024x683.jpg 1024w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-300x200.jpg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-768x512.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-1536x1024.jpg 1536w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-2048x1365.jpg 2048w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/08\/perrierbyashleyhassard-21-1402x935.jpg 1402w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h4>Sober Curious? We&#8217;ve Got Your Number (And Your Quiz Results)<\/h4>\n<h5>    <div class=\"region region-content\">\n        <div class=\"like_what_reading\"> \n            <img decoding=\"async\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/07\/Mask-group.png\" alt=\"\" class=\"top_sec_img\">\n            <section class=\"like_what_reading_section\">\n\t\t\t\t\t\t\t\t\t<div class=\"doers-contents top_heading\">\n\t\t\t\t\t<h2>Like what you\u2019re reading?<\/h2>\n\t\t\t\t\t<p>Drop your email for more content like this straight to your inbox.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"doers_row\">\n\t\t\t\t\t<!-- <div class=\"doers_icon\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/07\/Group-192.png\" alt=\"\">\n\t\t\t\t\t<\/div> -->\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"doers-contents doers-contents form_doers-contents\">\n\t\t\t\t\t\t<div class=\"news_latter_form\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 342910746,\n\t\t\t\t\t\t\t\t\tformId: \"df665072-dcf0-426b-92e1-88a57e40793c\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777913244000-2764700834\",\n\t\t\t\t\t\t\t\t\tregion: \"na3\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777913244000-2764700834\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n            <\/section>\n        <\/div>\n    <\/div>\n    <\/h5>\n<p><span style=\"font-weight: 400;\">To get MAISON PERRIER Chic&#8217;s latest mocktails in front of Canadians, our Digital, PR and Experiential teams cooked up the &#8220;Chic Alter Ego&#8221; quiz \u2013 because who doesn&#8217;t want to discover their mocktail personality? We positioned the campaign at the forefront of the &#8220;sober curious&#8221; movement, while our influencer partners showcased mindful indulgence that looked as good as it felt. We brought our Chic activations to Montreal\u2019s Mural Festival, Vancouver\u2019s Jazz Festival and Toronto\u2019s Union Summer, giving our audience the chance to discover their \u2018Chic Alter Ego.\u2019 The result? A campaign that made choosing not to drink feel like the chicest choice of all.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5645\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-576x1024.jpg\" alt=\"\" width=\"900\" height=\"1600\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-576x1024.jpg 576w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-169x300.jpg 169w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-768x1365.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-864x1536.jpg 864w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-1152x2048.jpg 1152w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/perrier-vjf-05828-526x935.jpg 526w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h4><strong>Performance That Packs a Punch: Essentia Gets Essential<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">For Essentia\u2019s ongoing \u201cUnstoppable Self\u201d campaign, our Digital and PR team flexed their data muscles with a performance-driven creator program powered by our proprietary <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/performfluence\/\"><span style=\"font-weight: 400;\">Performfluence<\/span><\/a><span style=\"font-weight: 400;\"> model. We handpicked creators whose authentic lifestyles embodied Essentia&#8217;s resilience and ambition values. Our analytics team optimizes every post in real time for search enhancement, using user intent data and funnel-stage insights to ensure each piece of content drives maximum impact for the brand.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5648\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-576x1024.jpg\" alt=\"\" width=\"900\" height=\"1600\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-576x1024.jpg 576w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-169x300.jpg 169w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-768x1365.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-864x1536.jpg 864w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-1152x2048.jpg 1152w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1-526x935.jpg 526w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/09\/story-frame-1.jpg 1206w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What made these campaigns flow seamlessly? Cross-functional collaboration that would make a Michelin-star chef jealous. Our PR, Experiential and Digital teams didn&#8217;t just work together \u2013 they created a creative cocktail that delivered comprehensive audience engagement across every touchpoint that mattered.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer means many things: concerts, outdoor patios, relaxing in the park and hydration season! This summer, our integrated teams quenched Canada&#8217;s thirst for authentic experiences with three refreshing campaigns for our clients, Perrier and Essentia, that proved the best ideas bubble up from creative collaboration. Oui Can Do It: Bringing Paris to Your Patio This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Waves This Hydration Season | Citizen Relations<\/title>\n<meta name=\"description\" content=\"See how Citizen fueled growth for Perrier and Essentia through integrated marketing strategies and AI-driven influencer optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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