{"id":5524,"date":"2025-06-18T14:00:37","date_gmt":"2025-06-18T14:00:37","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=5524"},"modified":"2026-02-12T16:27:44","modified_gmt":"2026-02-12T16:27:44","slug":"citizen-wins-gold-at-the-drum-marketing-awards","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-wins-gold-at-the-drum-marketing-awards\/","title":{"rendered":"Citizen Wins Gold At The Drum Marketing Awards"},"content":{"rendered":"

Global communications agency, Citizen Relations, won two Gold awards at <\/span>The Drum Awards for Marketing Americas 2025<\/span><\/a> last week in New York. The Drum\u2019s flagship awards celebrate the world\u2019s best marketing, judged by a panel of influential decision-makers from the world\u2019s best brands.\u00a0<\/span><\/p>\n

Citizen\u2019s <\/span>Undone campaign<\/span><\/a> for TurboTax won golds in both the Content and Finance categories. The campaign, which features a 9 minute horror short film on Gen Z\u2019s fear of filing taxes, also took home Silver and Bronze wins at the global <\/span>Drum Awards Festival in 2024<\/span><\/a>.\u00a0<\/span><\/p>\n

\u201cThe insight was so darn good: nothing scares this bold generation more than doing their own taxes,\u201d said Citizen\u2019s Chief Creative Office, Josh Budd. \u201cSo we listened to their anxieties and pain points, and developed content to directly address their fears. A 9 minute horror film might seem like a long walk to do that, but the business impact and engagement results prove that putting long form content out into the world doesn\u2019t have to be so scary.”<\/span><\/p>\n

Since its launch in 2024, the campaign has garnered significant industry recognition. Most recently, Undone took home a win for Best Content Creation for Media Sites and the #3 of 5 \u2018Best in Show\u2019 campaigns accolade across all categories at <\/span>PRovoke Media\u2019s SABRE Innovation Awards<\/span><\/a>.\u00a0<\/span><\/p>\n

The campaign has an <\/span>Applied Arts win<\/span><\/a> under its belt and was featured in the Plus Co <\/span>\u2018Partners in Possibility<\/span><\/a>\u2019 podcast, where Citizen\u2019s Chief Creative Officer, Josh Budd, and Intuit Canada\u2019s Head of Marketing, Gah-Yee Won, shared their insights on pushing creative boundaries and taking risks.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Global communications agency, Citizen Relations, won two Gold awards at The Drum Awards for Marketing Americas 2025 last week in New York. The Drum\u2019s flagship awards celebrate the world\u2019s best marketing, judged by a panel of influential decision-makers from the world\u2019s best brands.\u00a0 Citizen\u2019s Undone campaign for TurboTax won golds in both the Content and […]<\/p>\n","protected":false},"author":1,"featured_media":5525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCitizen Wins Gold At The Drum Marketing Awards | Citizen Relations<\/title>\n<meta name=\"description\" content=\"Citizen Relations wins Gold at The Drum Marketing Awards for TurboTax \u2018Undone\u2019 campaign, using Gen Z strategy for a viral horror hit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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