{"id":5164,"date":"2025-05-09T14:44:23","date_gmt":"2025-05-09T14:44:23","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=5164"},"modified":"2026-02-19T16:40:04","modified_gmt":"2026-02-19T16:40:04","slug":"citizen-scores-two-awards-at-the-north-american-sabre-awards","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-scores-two-awards-at-the-north-american-sabre-awards\/","title":{"rendered":"Citizen Scores Two Awards At The North American SABRE Awards"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Earlier this week, global communications agency, Citizen Relations, won two awards at <\/span><a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/sabre-awards-north-america\/2025-winners\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke Media\u2019s North American SABRE Awards 2025<\/span><\/a><span style=\"font-weight: 400;\"> in New York City. No stranger to the show, this is the fifth consecutive year Citizen has taken home wins at this prestigious PR show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The award show has long celebrated the best in strategic planning and creativity, applauding those campaigns that cut through the clutter and deliver measurable impact. This year, four Citizen campaigns were shortlisted across four categories, with the agency\u2019s <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/coors-light-chill-train\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chill Train<\/span><\/a><span style=\"font-weight: 400;\"> campaign for Molson Coors Beverage Company and <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/gallery-of-memories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gallery of Memories<\/span><\/a><span style=\"font-weight: 400;\"> campaign for Egale winning awards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaigns won for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Guerilla Marketing &#8211; Chill Train (Molson)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Marketing to Seniors &#8211; Gallery of Memories (Egale)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citizen was also shortlisted for:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Word-of-Mouth Marketing &#8211; <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/fix-tixflation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fix Tixflation (Molson)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Marketing to Youth &#8211; <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/undone\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Undone (TurboTax)<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Earlier this year, Citizen kicked off the 2025 award season with three wins and a #3 Best In Show spot, for our Undone campaign, at <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-at-the-25-innovation-sabre-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke\u2019s Innovation SABRE Awards<\/span><\/a><span style=\"font-weight: 400;\">, which recognize the innovative work coming out of the PR industry. In 2024, the agency took home <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-9-wins-at-innovation-sabre-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">9 wins<\/span><\/a><span style=\"font-weight: 400;\"> at the Innovation SABRE Awards, <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-at-2024-sabres\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2 wins<\/span><\/a><span style=\"font-weight: 400;\"> at the North American SABRE Awards, along with the <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-at-2024-sabres\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">top spot<\/span><\/a><span style=\"font-weight: 400;\"> for the Platinum SABRE Award, for their <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/asshole-activists\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asshole Activists<\/span><\/a><span style=\"font-weight: 400;\"> campaign, and a second consecutive Creative Professional of the Year win for Chief Creative Office, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/josh-budd-6419474\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Josh Budd<\/span><\/a><span style=\"font-weight: 400;\">. And in 2023, Citizen won <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-relations-wins-big-provokes-na-sabre-awards-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Consumer PR Agency of the Year<\/span><\/a><span style=\"font-weight: 400;\"> title, along with three campaign awards at the show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most recently, Citizen\u2019s Chill Train campaign has received hardware at the <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-double-wins-at-the-canadian-event-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canadian Event Awards<\/span><\/a><span style=\"font-weight: 400;\"> and their Fix Tixflation campaign won a Bronze at the <\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7324056040990208000\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prestigious CLIO Awards<\/span><\/a><span style=\"font-weight: 400;\">. The agency has also been <\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7316444787912417281\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shortlisted<\/span><\/a><span style=\"font-weight: 400;\"> for Campaign Canada\u2019s inaugural Agency of the Year awards and announced new business wins with <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-relations-and-jack-links-forge-powerful-new-partnership-in-canada\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jack Link\u2019s Canada<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-relations-named-pr-agency-of-record-for-natures-path-north-america\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nature\u2019s Path North America<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-named-official-aor-for-nespresso-canada\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nespresso Canada<\/span><\/a><span style=\"font-weight: 400;\">. This comes off the back of a stellar 2024, where the agency won <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-campaign-2023-global-pr-agency-of-the-year-bronze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Campaign\u2019s Global PR Agency of Year \u2013 Bronze<\/span><\/a><span style=\"font-weight: 400;\"> &amp; <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-pr-aoy-silver-at-strategys-aoy-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Strategy\u2019s PR Agency of the Year \u2013 Silver<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, global communications agency, Citizen Relations, won two awards at PRovoke Media\u2019s North American SABRE Awards 2025 in New York City. No stranger to the show, this is the fifth consecutive year Citizen has taken home wins at this prestigious PR show.\u00a0 The award show has long celebrated the best in strategic planning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25,4],"tags":[],"class_list":["post-5164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-migrate","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen Scores Two Awards At The North American SABRE Awards | Citizen Relations<\/title>\n<meta name=\"description\" content=\"Citizen Relations secures double wins at the 2025 North American SABRE Awards for Molson Coors and Egale campaigns.\" 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