{"id":4967,"date":"2025-04-07T05:46:31","date_gmt":"2025-04-07T05:46:31","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=4967"},"modified":"2026-02-19T16:54:34","modified_gmt":"2026-02-19T16:54:34","slug":"citizen-relations-named-pr-agency-of-record-for-natures-path-north-america","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-relations-named-pr-agency-of-record-for-natures-path-north-america\/","title":{"rendered":"Citizen Named PR Agency of Record For Nature\u2019s Path North America"},"content":{"rendered":"

Global PR agency Citizen Relations has been appointed Nature\u2019s Path Organic Foods\u2019 new PR Agency of Record for North America. Following a successful 2024 campaign in Canada, the organic foods pioneer has brought the award-winning integrated agency on board for a 2025 relaunch into the US market.<\/span><\/p>\n

This partnership brings together Nature\u2019s Path\u2019s purpose-driven brand with Citizen\u2019s integrated communications expertise, including PR, Experiential and Creative & Strategy specialties. Citizen is ready to ignite brand awareness across North America, bringing to life the brand’s compelling message: “Nature makes it good, Nature\u2019s Path makes it taste great.”<\/span><\/p>\n

“This is a great example of testing a potential relationship with a project,” said Josh Budd, Citizen\u2019s Chief Creative Officer. “Our 2024 work on the Canadian Summer Bummer campaign for Que Pasa built the bridge for where we are today as AOR across a delicious product portfolio. We’re ready to take that momentum and unleash the full potential of these amazing brands across North America.\u201d<\/span><\/p>\n

As the largest breakfast and snack food company in North America, Nature\u2019s Path has led the organic foods industry for the past 40 years, with a commitment to \u201cleaving the earth better than we found it\u201d. In addition to Nature\u2019s Path cereals and granolas, their brands include Que Pasa, Love Crunch, Anita\u2019s Organic Mill, EnviroKidz and Love Child.\u00a0<\/span><\/p>\n

Citizen will spearhead Nature\u2019s Path\u2019s masterbrand relaunch in the US, along with an activation event in May and always-on PR. This will include media relations, creative brand strategy, experiential marketing and influencer collaborations.<\/span><\/p>\n

\u201cWe\u2019ve experienced first hand the impact Citizen enabled through their fully integrated approach,\u201d said Nature\u2019s Path Director of Marketing Services, Sasha Bricel. \u201cOur values and goals are aligned – to create something truly meaningful – and we\u2019re excited to see how this partnership will grow and reach new heights.\u201d<\/span><\/p>\n

Most recently, Citizen was named the <\/span>PR AOR for Nespresso Canada<\/span><\/a> and won <\/span>Global PR Agency of the Year – Bronze<\/span><\/a> at Campaign\u2019s AOY Awards in 2024. The agency has seen success with award-winning campaigns at the <\/span>2023 Cannes Lions<\/span><\/a> and <\/span>PRovoke Media\u2019s 2025 Innovation SABRE North America Awards<\/span><\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Global PR agency Citizen Relations has been appointed Nature\u2019s Path Organic Foods\u2019 new PR Agency of Record for North America. Following a successful 2024 campaign in Canada, the organic foods pioneer has brought the award-winning integrated agency on board for a 2025 relaunch into the US market. This partnership brings together Nature\u2019s Path\u2019s purpose-driven brand […]<\/p>\n","protected":false},"author":1,"featured_media":4968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCitizen Named PR AOR For Nature's Path North America | Citizen Relations<\/title>\n<meta name=\"description\" content=\"Citizen Relations is named North American PR AOR for Nature\u2019s Path, leveraging integrated PR, experiential and creative strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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