{"id":4815,"date":"2025-02-19T13:40:32","date_gmt":"2025-02-19T13:40:32","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=4815"},"modified":"2026-01-21T21:13:11","modified_gmt":"2026-01-21T21:13:11","slug":"leading-by-example-citizens-commitment-to-a-net-zero-future","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/leading-by-example-citizens-commitment-to-a-net-zero-future\/","title":{"rendered":"Leading by Example: Citizen\u2019s Commitment to a Net Zero Future"},"content":{"rendered":"<p>At Citizen, we believe the stories we tell need to be backed by actions. Today marks a significant milestone in our journey as we launch our bold commitment to reducing our carbon emissions to net-zero. This is more than a goal\u2014it\u2019s a statement of intent, rooted in our core values and the responsibility we bear. We\u2019re one of the first PR agencies to commit to net-zero, and we\u2019re doing it because we believe in leading by example. To support our clients to create a more sustainable future we first have to walk the talk ourselves. Our goal is to walk alongside our clients on this journey to maximize impact through collaboration and shared learning.<\/p>\n<p>As the world grapples with the escalating impacts of climate change, global carbon emissions are at an <a href=\"https:\/\/wmo.int\/media\/news\/record-carbon-emissions-highlight-urgency-of-global-greenhouse-gas-watch\" target=\"_blank\" rel=\"noopener\">all-time high<\/a>, <a href=\"https:\/\/www.un.org\/en\/climatechange\/science\/causes-effects-climate-change#:~:text=Fossil%20fuels%20%E2%80%93%20coal%2C%20oil%20and,forms%20of%20life%20on%20Earth.\" target=\"_blank\" rel=\"noopener\">driving<\/a> rising temperatures, extreme weather events, and devastating consequences for ecosystems and communities. Scientists <a href=\"https:\/\/www.un.org\/en\/climatechange\/net-zero-coalition#:~:text=Why%20is%20net%20zero%20important,reach%20net%20zero%20by%202050.\" target=\"_blank\" rel=\"noopener\">warn<\/a> that we must halve emissions by 2030 to limit global warming &#8211; a goal critical not only for the planet\u2019s health, but for the stability of the people and businesses that depend on it.<\/p>\n<p>Despite recognition of the vital role PR plays in shaping public narratives, culture and corporate responsibility, progress as a whole has been <a href=\"https:\/\/www.desmog.com\/2024\/11\/01\/majority-of-pr-and-ad-sector-clients-obstruct-climate-action-report\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">slow<\/a> and uneven. By committing to net-zero, we\u2019re demonstrating that decisive action is both possible and essential.<\/p>\n<h4>Our Net-Zero Commitments<\/h4>\n<p>Launching our first-ever <a href=\"https:\/\/www.citizenrelations.com\/en\/sustainability\/\" target=\"_blank\" rel=\"noopener\">net-zero strategy<\/a> is a big step toward significantly reducing our carbon footprint. This is more than just doing what\u2019s right\u2014it\u2019s about driving meaningful change for our agency, our clients, and the world. Here\u2019s how we\u2019re making it happen:<\/p>\n<ul>\n<li><strong>Transparency and accountability:<\/strong> we\u2019re committed to sharing our progress openly, including both successes and challenges &#8211; starting today.<\/li>\n<li><strong>Ambitious yet achievable goals:<\/strong> our targets push us to grow while remaining grounded in practicality.<\/li>\n<li><strong>Maximizing our impact:<\/strong> by understanding our operations and influence, we\u2019re focusing on actions that drive the greatest change.<\/li>\n<\/ul>\n<p>To ensure our efforts align with global best practices, our goals are guided by the <a href=\"https:\/\/sciencebasedtargets.org\/about-us\" target=\"_blank\" rel=\"noopener\">Science Based Targets initiative (SBTi).<\/a> We\u2019re aiming for a 42% reduction in emissions by 2030 and achieving a 90% reduction by 2040.<\/p>\n<h4>Agencies Must Lead the Charge<\/h4>\n<p>PR is about shaping culture and driving action. That\u2019s why we believe agencies like ours have a unique role in pushing for change. By committing to net-zero, we\u2019re setting a standard that shows others what\u2019s possible. It\u2019s about being a partner in progress and supporting the brands we work with do the same.<\/p>\n    <div class=\"region region-content\">\n        <div class=\"like_what_reading\"> \n            <img decoding=\"async\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/07\/Mask-group.png\" alt=\"\" class=\"top_sec_img\">\n            <section class=\"like_what_reading_section\">\n\t\t\t\t\t\t\t\t\t<div class=\"doers-contents top_heading\">\n\t\t\t\t\t<h2>Like what you\u2019re reading?<\/h2>\n\t\t\t\t\t<p>Drop your email for more content like this straight to your inbox.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"doers_row\">\n\t\t\t\t\t<!-- <div class=\"doers_icon\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/07\/Group-192.png\" alt=\"\">\n\t\t\t\t\t<\/div> -->\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"doers-contents doers-contents form_doers-contents\">\n\t\t\t\t\t\t<div class=\"news_latter_form\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 342910746,\n\t\t\t\t\t\t\t\t\tformId: \"df665072-dcf0-426b-92e1-88a57e40793c\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777888997000-7545877759\",\n\t\t\t\t\t\t\t\t\tregion: \"na3\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777888997000-7545877759\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n            <\/section>\n        <\/div>\n    <\/div>\n    \n<h4>The Road Ahead<\/h4>\n<p>We recognize the value of reliable data collection to build a solid foundation for long term success, so we\u2019ll be implementing clear and effective policies to integrate sustainability into how we work. We\u2019re also going to amplify Citizen\u2019s already sustainability-minded culture, from encouraging greener personal choices to managing business travel better. It\u2019s not just about us either; it\u2019s about weaving this mindset into the work we do for our clients as well. These are the first steps, but they\u2019re setting the stage for something much bigger.<\/p>\n<p><strong>Want to dive deeper into our vision and plans?<\/strong> Explore our full <a href=\"https:\/\/www.citizenrelations.com\/en\/sustainability\/\" target=\"_blank\" rel=\"noopener\">Net Zero Strategy<\/a> to see how we\u2019re turning commitments into action and leading the way to a more sustainable future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Citizen, we believe the stories we tell need to be backed by actions. Today marks a significant milestone in our journey as we launch our bold commitment to reducing our carbon emissions to net-zero. This is more than a goal\u2014it\u2019s a statement of intent, rooted in our core values and the responsibility we bear. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leading by Example: Citizen\u2019s Commitment to a Net Zero Future | Citizen Relations<\/title>\n<meta name=\"description\" content=\"At Citizen, we&#039;re committed a net zero future. 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Learn more about our strategy and how we help clients to achieve a better carbon footprint\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.citizenrelations.com\/en\/leading-by-example-citizens-commitment-to-a-net-zero-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Citizen Relations\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-19T13:40:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T21:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2025\/02\/Banner-design-46.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1340\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"citizen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"citizen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/\"},\"author\":{\"name\":\"citizen\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\"},\"headline\":\"Leading by Example: Citizen\u2019s Commitment to a Net Zero Future\",\"datePublished\":\"2025-02-19T13:40:32+00:00\",\"dateModified\":\"2026-01-21T21:13:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/\"},\"wordCount\":566,\"image\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Banner-design-46.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/\",\"name\":\"Leading by Example: Citizen\u2019s Commitment to a Net Zero Future | Citizen Relations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/leading-by-example-citizens-commitment-to-a-net-zero-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Banner-design-46.png\",\"datePublished\":\"2025-02-19T13:40:32+00:00\",\"dateModified\":\"2026-01-21T21:13:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\"},\"description\":\"At Citizen, we're committed a net zero future. 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