{"id":4473,"date":"2024-10-30T13:26:49","date_gmt":"2024-10-30T13:26:49","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=4473"},"modified":"2026-03-25T19:18:32","modified_gmt":"2026-03-25T19:18:32","slug":"citizen-takes-banff-at-the-gathering-2024","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-takes-banff-at-the-gathering-2024\/","title":{"rendered":"Citizen Takes Banff at \u2018The Gathering\u2019 2024"},"content":{"rendered":"

The majestic Rocky Mountains provided a stunning backdrop for The Gathering 2024 conference in Banff last week, where marketing leaders from across North America came together to share insights, forge connections, and explore the future of brand building. As a title sponsor, Plus Company played a pivotal role in facilitating meaningful discussions that will shape the industry’s trajectory.<\/span><\/p>\n

SickKids VS Mimics<\/h4>\n

A highlight of the conference was having Citizen\u2019s Managing Director, Josie Haynes join the stage with Kate Torrance, VP, Head of Brand, Content & Communications at SickKids Foundation. Kate\u2019s session focused on the critical importance of continuous reinvention in maintaining market leadership, sharing both inspiring and heart-breaking stories behind SickKids monumental fundraising efforts that have completely broken the mold for non-profit marketing worldwide.<\/span><\/p>\n

\"\"<\/p>\n

Unveiling the 2024 Citizen Connections Report<\/h4>\n

The conference served as the perfect platform for Citizen to launch their 2024 Connections Report<\/a>. This year\u2019s study unpacked the topic of social connection with 4000 people around the world, delving into the crucial role social connection and specifically \u2018Third Places\u2019 play in modern brand strategy and consumer engagement approaches.<\/span><\/p>\n

\"\"<\/p>\n

Looking Forward<\/h4>\n

The Gathering proved to be more than just a conference; it was a testament to the marketing industry’s commitment to evolution and adaptation. The insights shared and relationships formed during these special few days in the mountains will undoubtedly influence marketing strategies and brand initiatives for 2025 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

The majestic Rocky Mountains provided a stunning backdrop for The Gathering 2024 conference in Banff last week, where marketing leaders from across North America came together to share insights, forge connections, and explore the future of brand building. As a title sponsor, Plus Company played a pivotal role in facilitating meaningful discussions that will shape […]<\/p>\n","protected":false},"author":1,"featured_media":4489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCitizen Takes Banff at \u2018The Gathering\u2019 2024 | Citizen Relations<\/title>\n<meta name=\"description\" content=\"Citizen was at The Gathering 2024 in Banff where they explore future-focused brand strategies and modern marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-banff-at-the-gathering-2024\/\" 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