{"id":2902,"date":"2024-05-06T14:25:56","date_gmt":"2024-05-06T14:25:56","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=2902"},"modified":"2024-05-06T14:25:56","modified_gmt":"2024-05-06T14:25:56","slug":"citizen-wins-at-2024-sabres","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-wins-at-2024-sabres\/","title":{"rendered":"Citizen Wins At 2024 SABREs, Takes Home Innovation SABRE Best In Show"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last week, both the <\/span><a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/in2-sabre-awards\/2024-in2-sabre-winners\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke\u2019s Innovation SABRE Award<\/span><\/a><span style=\"font-weight: 400;\"> ceremony and <\/span><a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/sabre-awards-north-america\/2024-winners\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke Media\u2019s SABRE North America awards<\/span><\/a><span style=\"font-weight: 400;\"> were held in New York City.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Global communications agency, Citizen Relations, had previously picked up <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-9-wins-at-innovation-sabre-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nine Innovation SABRE wins<\/span><\/a><span style=\"font-weight: 400;\"> , including a win for Chief Creative Officer, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/josh-budd-6419474\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Josh Budd<\/span><\/a><span style=\"font-weight: 400;\">, for Creative Professional of the Year for the second year in a row. At the live ceremony, Citizen\u2019s <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/asshole-activists\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asshole Activists campaign<\/span><\/a><span style=\"font-weight: 400;\"> was revealed as the winner of the Best in Show Platinum SABRE Award.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2903\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-13.39.45_0421d107-1024x768.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-13.39.45_0421d107-1024x768.jpg 1024w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-13.39.45_0421d107-300x225.jpg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-13.39.45_0421d107-768x576.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-13.39.45_0421d107-1536x1152.jpg 1536w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-13.39.45_0421d107.jpg 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the evening North American SABRE awards, Citizen continued the celebration with an additional two awards in the following categories:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer Products &#8211; <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/asshole-activists\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asshole Activists<\/span><\/a><span style=\"font-weight: 400;\"> (TUSHY)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guerilla Marketing &#8211; <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/keep-it-real-can\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keep It Real Can<\/span><\/a><span style=\"font-weight: 400;\"> (Molson Coors Beverage Company).\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The agency was also shortlisted for Consumer Agency of the Year, along with four award shortlists including:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beverage &#8211; The Molson Exchange (Molson Coors Beverage Company)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial Services &#8211; <a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/talk-money-to-me\/\" target=\"_blank\" rel=\"noopener\">Talk Money To Me<\/a> (Coast Capital)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer Marketing (New Product) &#8211; Cup Noodles Gets In On The Breakfast Club (Nissin)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guerilla Marketing &#8211; SickKids VS: Heal The Future (SickKids Foundation)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2905\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-01-at-22.12.53_a68e118b-768x1024.jpg\" alt=\"\" width=\"900\" height=\"1200\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The two winning campaigns showcase the innovation Citizen is bringing to client work. The Keep It Real Can campaign for Simply Spiked saw the first-ever lie detector in a can &#8211; which uses galvanic skin response technology and heart rate monitors &#8211; amass exponential growth, making it the fastest product launch growth in Molson history.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Asshole Activists campaign for TUSHY, which most recently won Gold at the <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-gold-at-clio-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CLIO Awards<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIA Awards<\/span><\/a><span style=\"font-weight: 400;\">, takes on a unique and bold approach to bring attention to and honour bidet users.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, both the PRovoke\u2019s Innovation SABRE Award ceremony and PRovoke Media\u2019s SABRE North America awards were held in New York City.\u00a0\u00a0 Global communications agency, Citizen Relations, had previously picked up nine Innovation SABRE wins , including a win for Chief Creative Officer, Josh Budd, for Creative Professional of the Year for the second year [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen Wins At 2024 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