{"id":2896,"date":"2024-05-01T16:10:47","date_gmt":"2024-05-01T16:10:47","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=2896"},"modified":"2024-05-01T16:10:47","modified_gmt":"2024-05-01T16:10:47","slug":"citizen-grabs-gold-at-the-sia-awards","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/","title":{"rendered":"Citizen Grabs Gold At The SIA Awards"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Global communications agency, Citizen Relations, was thrilled to win Gold for Original Idea for their <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/asshole-activists\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asshole Activists<\/span><\/a><span style=\"font-weight: 400;\"> campaign at Strategy Media\u2019s <\/span><a href=\"https:\/\/shopperinnovationawards.strategyonline.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopper Innovation + Activation awards<\/span><\/a><span style=\"font-weight: 400;\"> last week. The awards recognize breakthrough achievements in retail innovation, brand activation and creative commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Asshole Activists campaign for TUSHY attracted eco-conscious consumers and honoured bidet users with a photo exhibit of \u201casshole activists.\u201d The unique campaign has been lauded for its bold approach &#8211; which didn\u2019t shy away from making people uncomfortable &#8211; and has already received industry-wide recognition this year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most recently, the campaign won Gold at the <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-gold-at-clio-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CLIO Awards<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-sweeps-2024-atomic-awards-with-16-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Atomic Awards<\/span><\/a><span style=\"font-weight: 400;\"> along with shortlists at the upcoming PRovoke Media\u2019s Sabre North America Awards and the PRWeek Global Awards. The campaign also won at <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-9-wins-at-innovation-sabre-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke Media\u2019s Innovation SABRE Awards<\/span><\/a><span style=\"font-weight: 400;\">, along with the Best In Show Finalist spot for the Platinum Sabre Award.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from the recognition and momentum the campaign has built, Citizen is most proud of\u00a0 the positive impact the campaign has made on climate change.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global communications agency, Citizen Relations, was thrilled to win Gold for Original Idea for their Asshole Activists campaign at Strategy Media\u2019s Shopper Innovation + Activation awards last week. The awards recognize breakthrough achievements in retail innovation, brand activation and creative commerce.\u00a0 The Asshole Activists campaign for TUSHY attracted eco-conscious consumers and honoured bidet users with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen Grabs Gold At The SIA Awards | Citizen Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citizen Grabs Gold At The SIA Awards | Citizen Relations\" \/>\n<meta property=\"og:description\" content=\"Global communications agency, Citizen Relations, was thrilled to win Gold for Original Idea for their Asshole Activists campaign at Strategy Media\u2019s Shopper Innovation + Activation awards last week. The awards recognize breakthrough achievements in retail innovation, brand activation and creative commerce.\u00a0 The Asshole Activists campaign for TUSHY attracted eco-conscious consumers and honoured bidet users with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Citizen Relations\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-01T16:10:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/Citizen-Realtions-SIA-banner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1340\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"citizen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"citizen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/\"},\"author\":{\"name\":\"citizen\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\"},\"headline\":\"Citizen Grabs Gold At The SIA Awards\",\"datePublished\":\"2024-05-01T16:10:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/\"},\"wordCount\":178,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Citizen-Realtions-SIA-banner-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/\",\"name\":\"Citizen Grabs Gold At The SIA Awards | Citizen Relations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Citizen-Realtions-SIA-banner-1.jpg\",\"datePublished\":\"2024-05-01T16:10:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Citizen-Realtions-SIA-banner-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Citizen-Realtions-SIA-banner-1.jpg\",\"width\":1340,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/citizen-grabs-gold-at-the-sia-awards\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Citizen Grabs Gold At The SIA Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/\",\"name\":\"Citizen Relations\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\",\"name\":\"citizen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g\",\"caption\":\"citizen\"},\"sameAs\":[\"https:\\\/\\\/www.citizenrelations.com\"],\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/author\\\/citizen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Citizen Grabs Gold At The SIA Awards | Citizen Relations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/","og_locale":"en_US","og_type":"article","og_title":"Citizen Grabs Gold At The SIA Awards | Citizen Relations","og_description":"Global communications agency, Citizen Relations, was thrilled to win Gold for Original Idea for their Asshole Activists campaign at Strategy Media\u2019s Shopper Innovation + Activation awards last week. The awards recognize breakthrough achievements in retail innovation, brand activation and creative commerce.\u00a0 The Asshole Activists campaign for TUSHY attracted eco-conscious consumers and honoured bidet users with [&hellip;]","og_url":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/","og_site_name":"Citizen Relations","article_published_time":"2024-05-01T16:10:47+00:00","og_image":[{"width":1340,"height":810,"url":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/Citizen-Realtions-SIA-banner-1.jpg","type":"image\/jpeg"}],"author":"citizen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"citizen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#article","isPartOf":{"@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/"},"author":{"name":"citizen","@id":"https:\/\/www.citizenrelations.com\/en\/#\/schema\/person\/9a2f1330ad5d3f1e2495966076a91a1f"},"headline":"Citizen Grabs Gold At The SIA Awards","datePublished":"2024-05-01T16:10:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/"},"wordCount":178,"commentCount":0,"image":{"@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/Citizen-Realtions-SIA-banner-1.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/","url":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/","name":"Citizen Grabs Gold At The SIA Awards | Citizen Relations","isPartOf":{"@id":"https:\/\/www.citizenrelations.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#primaryimage"},"image":{"@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/Citizen-Realtions-SIA-banner-1.jpg","datePublished":"2024-05-01T16:10:47+00:00","author":{"@id":"https:\/\/www.citizenrelations.com\/en\/#\/schema\/person\/9a2f1330ad5d3f1e2495966076a91a1f"},"breadcrumb":{"@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#primaryimage","url":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/Citizen-Realtions-SIA-banner-1.jpg","contentUrl":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/05\/Citizen-Realtions-SIA-banner-1.jpg","width":1340,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/www.citizenrelations.com\/en\/citizen-grabs-gold-at-the-sia-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.citizenrelations.com\/en\/"},{"@type":"ListItem","position":2,"name":"Citizen Grabs Gold At The SIA Awards"}]},{"@type":"WebSite","@id":"https:\/\/www.citizenrelations.com\/en\/#website","url":"https:\/\/www.citizenrelations.com\/en\/","name":"Citizen Relations","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.citizenrelations.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.citizenrelations.com\/en\/#\/schema\/person\/9a2f1330ad5d3f1e2495966076a91a1f","name":"citizen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g","caption":"citizen"},"sameAs":["https:\/\/www.citizenrelations.com"],"url":"https:\/\/www.citizenrelations.com\/en\/author\/citizen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/posts\/2896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":0,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/media\/2897"}],"wp:attachment":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}