{"id":2823,"date":"2024-04-03T15:26:02","date_gmt":"2024-04-03T15:26:02","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=2823"},"modified":"2024-04-03T15:26:02","modified_gmt":"2024-04-03T15:26:02","slug":"citizen-takes-home-9-wins-at-innovation-sabre-awards","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-9-wins-at-innovation-sabre-awards\/","title":{"rendered":"Citizen Takes Home 9 Wins At Innovation SABRE Awards"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Global communications agency, Citizen Relations, took home nine award wins at <\/span><a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/in2-sabre-awards\/2024-in2-sabre-winners\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke Media\u2019s Innovation SABRE Awards<\/span><\/a><span style=\"font-weight: 400;\"> last week, the <\/span><a href=\"https:\/\/www.provokemedia.com\/latest\/article\/msl-will-take-home-10-in2-sabres-at-may-1-event-in-new-york\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">second-highest<\/span><\/a><span style=\"font-weight: 400;\"> number of award wins by an agency at the show this year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An impressive eight different client campaigns across North America won awards reflecting the depth and breadth of Citizen\u2019s industry-leading work from coast to coast, along with a Platinum Sabre Award for Best in Show Finalist spot for their Asshole Activists campaign for TUSHY. The agency won in the following categories:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live Events &amp; Boldest Campaign &#8211; Asshole Activists for TUSHY<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Persuasive Content &#8211; <a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/reclaim-your-name\/\" target=\"_blank\" rel=\"noopener\">ReclaimYourName.dic<\/a> for Elimin8Hate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall Use of Social Media &amp; Platforms &#8211; <a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/cheetle-cheadle\/\" target=\"_blank\" rel=\"noopener\">Cheetle in Cheadle<\/a> for PepsiCo Foods Canada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer Marketing &amp; Best Use of TikTok &#8211; <a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/talk-money-to-me\/\" target=\"_blank\" rel=\"noopener\">Talk Money To Me<\/a> for Coast Capital\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Immersive Technology &#8211; Keep It Real Can for Molson Coors Beverage Company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-Time Engagement (Newsjacking) &#8211; <a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/i-buy-my-own-batteries\/\" target=\"_blank\" rel=\"noopener\">I Buy My Own Batteries<\/a> for Duracell (with VaynerMedia &amp; EssenceMedia)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The agency\u2019s Chief Creative Officer, Josh Budd, also won the Creative Professional of the Year award for the second year in a row.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Innovation SABRE awards recognize superior achievement in Branding, Reputation and Engagement, especially awarding work that is insight-driven and focuses on innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On April 5, PRovoke Media announced that Citizen\u2019s work for TUSHY, Coast Capital, Duracell, Molson Coors Beverage Company, SickKids VS and Nissin Foods has also been shortlisted for six of <\/span><a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/sabre-awards-north-america\/2024-finalists\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRovoke Media\u2019s SABRE North America Awards<\/span><\/a><span style=\"font-weight: 400;\"> with winners announced at the May 1st live awards ceremony in New York City.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global communications agency, Citizen Relations, took home nine award wins at PRovoke Media\u2019s Innovation SABRE Awards last week, the second-highest number of award wins by an agency at the show this year.\u00a0 An impressive eight different client campaigns across North America won awards reflecting the depth and breadth of Citizen\u2019s industry-leading work from coast to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen Takes Home 9 Wins At Innovation SABRE Awards | Citizen Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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