{"id":2745,"date":"2024-03-06T21:01:09","date_gmt":"2024-03-06T21:01:09","guid":{"rendered":"https:\/\/www.citizenrelations.com\/?p=2745"},"modified":"2024-03-06T21:01:09","modified_gmt":"2024-03-06T21:01:09","slug":"citizen-sweeps-2024-atomic-awards-with-16-awards","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-sweeps-2024-atomic-awards-with-16-awards\/","title":{"rendered":"Citizen Sweeps Atomic Awards with 16 Wins, Including Public Service Grand Prix"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Strategy Magazine\u2019s <\/span><a href=\"https:\/\/atomicawards.strategyonline.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Atomic Awards 2024<\/span><\/a><span style=\"font-weight: 400;\"> were held in Toronto, Canada, last night where Citizen Relations took home 16 award wins, including the <strong>Public Service Grand Prix<\/strong> for <\/span><a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/reclaim-your-name\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ReclaimYourName.dic<\/span><\/a><span style=\"font-weight: 400;\">. The Atomic Awards celebrate breakthrough achievements and status quo disruptors in advertising, media creativity, technology and content across Canada.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2746 aligncenter\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/Image_20240305_212622_459-1024x768.jpeg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/Image_20240305_212622_459-1024x768.jpeg 1024w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/Image_20240305_212622_459-300x225.jpeg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/Image_20240305_212622_459-768x576.jpeg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/Image_20240305_212622_459-1536x1152.jpeg 1536w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/Image_20240305_212622_459-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>In partnership with Elimin8Hate, a Vancouver-based non-profit combating Asian hate, Citizen created a dictionary plug-in of 8,000 Asian names. The plug-in, which has been incorporated by Microsoft, removes the red underline under non-Anglicized names that mark them as \u2018incorrect.\u2019 The ReclaimYourName.dic campaign has gone on to receive accolades at the <a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-webby-award-best-social-impact-campaign-alongside-multiple-marketing-award\/\" target=\"_blank\" rel=\"noopener\">Webby Awards<\/a>, <a href=\"https:\/\/www.citizenrelations.com\/en\/cannes-23-historic-week\/\" target=\"_blank\" rel=\"noopener\">Cannes Lions<\/a>, <a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-home-ultimate-prize-prweek-purpose-awards\/\" target=\"_blank\" rel=\"noopener\">PRWeek Purpose Awards<\/a>, the <a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-big-london-international-awards\/\" target=\"_blank\" rel=\"noopener\">LIA&#8217;s<\/a>, amongst others, and was featured on Fast Company\u2019s <a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-custom-dictionary-makes-fast-companys-world-changing-ideas-2023-list-gets-implemented\/\" target=\"_blank\" rel=\"noopener\">World Changing Ideas<\/a> list. Along with the Public Service Grand Prix award, ReclaimYourName.dic also took home <strong>3 Golds and 4 Silvers<\/strong> for:<\/p>\n<ul>\n<li>Atomic IP &#8211; Gold<\/li>\n<li>Atomic Diversity &#8211; Gold<\/li>\n<li>Atomic Tech &#8211; Gold<\/li>\n<li>Atomic ROI &#8211; Silver<\/li>\n<li>Niche Targeting &#8211; Silver<\/li>\n<li>Atomic PR &#8211; Silver<\/li>\n<li>Atomic Idea &#8211; Silver<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2748\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431263462_945240064268721_7730552342511667840_n-1024x683.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431263462_945240064268721_7730552342511667840_n-1024x683.jpg 1024w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431263462_945240064268721_7730552342511667840_n-300x200.jpg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431263462_945240064268721_7730552342511667840_n-768x512.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431263462_945240064268721_7730552342511667840_n-1536x1024.jpg 1536w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431263462_945240064268721_7730552342511667840_n.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u201cIt\u2019s incredibly encouraging to see inclusivity be acknowledged at the highest level by our industry,\u201d said Citizen\u2019s Creative Director, Abeer Verma. \u201cThe recognition reflects the impact the work continues to have in the real world.\u201d<\/p>\n<p>The agency\u2019s <a href=\"https:\/\/www.citizenrelations.com\/en\/case-study\/cheetle-cheadle\/\" target=\"_blank\" rel=\"noopener\">Cheetle in Cheadle<\/a> campaign, for PepsiCo Canada, has been making waves at industry shows such as Cannes Lions and the <a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-wins-big-at-industry-shows\/\" target=\"_blank\" rel=\"noopener\">Canadian Marketing Awards<\/a>, and even took home Strategy\u2019s <a href=\"https:\/\/www.citizenrelations.com\/en\/citizen-takes-gold-strategy-pr-aoy-pr-campaign-year\/\" target=\"_blank\" rel=\"noopener\">PR Campaign of the Year<\/a>. Last night was no different as the campaign won <strong>4 Gold, 2 Silvers and a Bronze award<\/strong> for:<\/p>\n<ul>\n<li>Atomic Social &#8211; Gold<\/li>\n<li>Atomic PR &#8211; Gold<\/li>\n<li>Atomic Engagement &#8211; Gold<\/li>\n<li>Best Print\/Out-of-Home &#8211; Gold<\/li>\n<li>Best Digital Engagement &#8211; Silver<\/li>\n<li>Best Experiential Engagement &#8211; Silver<\/li>\n<li>Atomic Idea &#8211; Bronze<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2750\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431319389_945238867602174_3172009720796694550_n-1024x683.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431319389_945238867602174_3172009720796694550_n-1024x683.jpg 1024w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431319389_945238867602174_3172009720796694550_n-300x200.jpg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431319389_945238867602174_3172009720796694550_n-768x512.jpg 768w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431319389_945238867602174_3172009720796694550_n-1536x1024.jpg 1536w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2024\/03\/431319389_945238867602174_3172009720796694550_n.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>To round off the wins, Citizen\u2019s <a href=\"https:\/\/atomicawards.strategyonline.ca\/winners\/winner\/2024\/?e=170056&amp;n=Asshole+Activists\" target=\"_blank\" rel=\"noopener\">Asshole Activists<\/a> campaign for TUSHY also took home <strong>a Gold award<\/strong> for Atomic Sustainability. The campaign encourages consumers to consider TUSHY\u2019s bidet for their bathrooms in a \u2018cheeky\u2019 way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategy Magazine\u2019s Atomic Awards 2024 were held in Toronto, Canada, last night where Citizen Relations took home 16 award wins, including the Public Service Grand Prix for ReclaimYourName.dic. The Atomic Awards celebrate breakthrough achievements and status quo disruptors in advertising, media creativity, technology and content across Canada. In partnership with Elimin8Hate, a Vancouver-based non-profit combating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citizen Sweeps Atomic Awards with 16 Wins, Including Public Service Grand Prix | Citizen Relations<\/title>\n<meta name=\"description\" content=\"Strategy Magazine\u2019s Atomic Awards 2024 were held in Toronto, Canada, last night where Citizen Relations took home 16 award wins, including the Public Service Grand Prix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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