{"id":1999,"date":"2023-02-01T06:06:06","date_gmt":"2023-02-01T06:06:06","guid":{"rendered":"https:\/\/citizenrelprod.wpenginepowered.com\/?p=1999"},"modified":"2023-12-20T12:39:03","modified_gmt":"2023-12-20T12:39:03","slug":"citizen-launches-new-brand-digital-dcomm3","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/citizen-launches-new-brand-digital-dcomm3\/","title":{"rendered":"Citizen Launches New Brand Of Digital, dComm3"},"content":{"rendered":"

Global communications agency expands digital services and significantly grows team to accelerate the impact of earned media<\/span><\/i><\/p>\n

New York, N.Y. (February 1, 2023): <\/b>Today, global communications agency, Citizen Relations, announced the expansion of its global digital capabilities. Boosting earned with the power of digital, their strengthened integrated service enables the agency to influence audiences more effectively, with more personalization, performance and dynamic content to better connect marketing, sales and data.\u00a0<\/span><\/p>\n

\u201cWhile Citizen has been providing social and digital communications services to its clients for years, we felt there was much more to be done,\u201d said <\/span>Nick Cowling, Citizen\u2019s CEO<\/b>. \u201cWe wanted to build an offering that would drive conversation surgically, bring our campaigns to life online in a truly connected fashion and deliver performance like never before –\u00a0 our new digital team is doing just that.\u201d\u00a0\u00a0<\/span><\/p>\n

Led by Crystalyn Stuart-Loayza, Citizen\u2019s Chief Digital Officer, Citizen calls its new brand of digital \u201cdComm3\u201d, which brings together a growing team of 15+ technical experts across strategy, activation and intelligence, embedding digital across the way earned programs are built, executed and measured – ultimately bridging brands into what\u2019s next in web 3.<\/span><\/p>\n

\u201cOur brand of digital communications challenges convention with innovative solutions in four key ways, \u201c says <\/span>Stuart-Loayza<\/b>. \u201cTo start, we\u2019re building next-generation content performance and effectiveness models boosted with orchestrated tech and high automation for faster, more effective ways to communicate.\u00a0 Secondly, we\u2019re leading in off-page search, bridging Citizen\u2019s conversation know-how with user intent to capture greater share of market and voice. We\u2019re also leading the next generation of social with owned communities and a new breed of web-forward community engagement for more digital intimacy and value. Finally, we\u2019re focused on evolving the influencer marketing landscape with entirely new models that bridge media buying, affiliate, social algorithm hacks and a new breed of creator collaborations for clients seeking solutions in this growing category of influence.\u201d<\/span><\/p>\n

dComm3 has already begun to seamlessly orchestrate modern solutions for Citizen clients, including Molson Coors, and is actively acquiring talent that bolsters the agency\u2019s capability across the following categories:<\/span><\/p>\n

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Citizen\u2019s evolution aims to digitally enable and empower its clients to achieve better communications results today,\u00a0 test and learn from new collaborations\/models and solutions and push the boundaries as the digital world rapidly changes.\u00a0<\/span><\/p>\n

Citizen\u2019s digital communications team (practicing dComm3) is led by:\u00a0<\/span><\/p>\n