{"id":1987,"date":"2023-02-13T06:01:57","date_gmt":"2023-02-13T06:01:57","guid":{"rendered":"https:\/\/citizenrelprod.wpenginepowered.com\/?p=1987"},"modified":"2023-12-20T12:41:20","modified_gmt":"2023-12-20T12:41:20","slug":"search-your-new-old-best-friend-reintroduce-yourself-year","status":"publish","type":"post","link":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/","title":{"rendered":"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search behaviors have seen unprecedented shifts in the past year. Zero click behaviors and voice search results are continuing to rise. Position 0 content is gaining importance to overall search rankings. Emerging search engines like TikTok and Instagram outpacing Google usage for younger audiences. We think search is the most important thing you should plus-up this year. Are you looking at new search approaches?<\/span><\/p>\n<h4><b>Have you looked at your backlink profile recently?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Off-page search and the rise of high-authority backlinks driving quality clicks to your brand website and other owned platforms is a great place to double down and boost your digital ecosystem design. Utilizing influencers and earned media outside of big social and leaning into enduring search optimized content formats like Reddit, forums (i.e. WikiHow, Quora), and YouTube can boost your authority and help you gain share of search.<\/span><\/p>\n<h4><b>Maybe it\u2019s time to stop giving all the content to Meta, Google, Twitter, TikTok?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Organic and owned content is making a come-back and hosting your own community, forum, or blog is a great way to not only showcase your brand\u2019s expertise. It not only allows you to build search authority and new entryways to your brand, but also puts you in control of a whole new ream of data about your audience, what they care about, and how they talk.<\/span><\/p>\n<h4><b>Are you speaking brand or are you speaking human? And was that written by a robot?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Understanding user intent and utilizing natural language processing (NLP) models can help you identify the white spaces in the search landscape for your brand. The move to develop content that speaks the language of the people and indexes for real search has been supercharged with open-source AI tools like GPT-3, now baked into automated content generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Citizen, we know how to meaningfully engage with our client\u2019s owned and earned communities. We build organic content and linking strategies that drive a halo of highly optimized brand SOV.\u00a0 We can leverage real-time data to help us mine for brand moments, become more relevant, better understand communities and improve a brand\u2019s authority online across search, social, media, and influencer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in how you can reapproach search this year? Reach out to us at <\/span><a href=\"mailto:citizendigital@citizenrelations.com\"><span style=\"font-weight: 400;\">citizendigital@citizenrelations.com<\/span><\/a><span style=\"font-weight: 400;\"> to start the conversation.\u00a0<\/span><\/p>\n<p><b>About The Author:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cara is a seasoned marketing &amp; technology professional and integrated strategist, with over 15 years of experience. She co-creates, packages, and operationalizes innovative and digital-first marketing capabilities and products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1996 size-full\" src=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot.jpeg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot.jpeg 800w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot-300x300.jpeg 300w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot-150x150.jpeg 150w, https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/Cara_Peckens_Headshot-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search behaviors have seen unprecedented shifts in the past year. Zero click behaviors and voice search results are continuing to rise. Position 0 content is gaining importance to overall search rankings. Emerging search engines like TikTok and Instagram outpacing Google usage for younger audiences. We think search is the most important thing you should plus-up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year | Citizen Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year | Citizen Relations\" \/>\n<meta property=\"og:description\" content=\"Search behaviors have seen unprecedented shifts in the past year. Zero click behaviors and voice search results are continuing to rise. Position 0 content is gaining importance to overall search rankings. Emerging search engines like TikTok and Instagram outpacing Google usage for younger audiences. We think search is the most important thing you should plus-up [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Citizen Relations\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T06:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T12:41:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/TInnGO-posts-7-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"citizen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"citizen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/\"},\"author\":{\"name\":\"citizen\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\"},\"headline\":\"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year\",\"datePublished\":\"2023-02-13T06:01:57+00:00\",\"dateModified\":\"2023-12-20T12:41:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/\"},\"wordCount\":421,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/TInnGO-posts-7-2.webp\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/\",\"name\":\"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year | Citizen Relations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/TInnGO-posts-7-2.webp\",\"datePublished\":\"2023-02-13T06:01:57+00:00\",\"dateModified\":\"2023-12-20T12:41:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/TInnGO-posts-7-2.webp\",\"contentUrl\":\"https:\\\/\\\/www.citizenrelations.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/TInnGO-posts-7-2.webp\",\"width\":670,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/search-your-new-old-best-friend-reintroduce-yourself-year\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/\",\"name\":\"Citizen Relations\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/#\\\/schema\\\/person\\\/9a2f1330ad5d3f1e2495966076a91a1f\",\"name\":\"citizen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g\",\"caption\":\"citizen\"},\"sameAs\":[\"https:\\\/\\\/www.citizenrelations.com\"],\"url\":\"https:\\\/\\\/www.citizenrelations.com\\\/en\\\/author\\\/citizen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year | Citizen Relations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/","og_locale":"en_US","og_type":"article","og_title":"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year | Citizen Relations","og_description":"Search behaviors have seen unprecedented shifts in the past year. Zero click behaviors and voice search results are continuing to rise. Position 0 content is gaining importance to overall search rankings. Emerging search engines like TikTok and Instagram outpacing Google usage for younger audiences. We think search is the most important thing you should plus-up [&hellip;]","og_url":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/","og_site_name":"Citizen Relations","article_published_time":"2023-02-13T06:01:57+00:00","article_modified_time":"2023-12-20T12:41:20+00:00","og_image":[{"width":670,"height":405,"url":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/TInnGO-posts-7-2.webp","type":"image\/webp"}],"author":"citizen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"citizen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#article","isPartOf":{"@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/"},"author":{"name":"citizen","@id":"https:\/\/www.citizenrelations.com\/en\/#\/schema\/person\/9a2f1330ad5d3f1e2495966076a91a1f"},"headline":"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year","datePublished":"2023-02-13T06:01:57+00:00","dateModified":"2023-12-20T12:41:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/"},"wordCount":421,"commentCount":0,"image":{"@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/TInnGO-posts-7-2.webp","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/","url":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/","name":"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year | Citizen Relations","isPartOf":{"@id":"https:\/\/www.citizenrelations.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#primaryimage"},"image":{"@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/TInnGO-posts-7-2.webp","datePublished":"2023-02-13T06:01:57+00:00","dateModified":"2023-12-20T12:41:20+00:00","author":{"@id":"https:\/\/www.citizenrelations.com\/en\/#\/schema\/person\/9a2f1330ad5d3f1e2495966076a91a1f"},"breadcrumb":{"@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#primaryimage","url":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/TInnGO-posts-7-2.webp","contentUrl":"https:\/\/www.citizenrelations.com\/wp-content\/uploads\/2023\/12\/TInnGO-posts-7-2.webp","width":670,"height":405},{"@type":"BreadcrumbList","@id":"https:\/\/www.citizenrelations.com\/en\/search-your-new-old-best-friend-reintroduce-yourself-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.citizenrelations.com\/en\/"},{"@type":"ListItem","position":2,"name":"Search Is Your New (Old) Best Friend. Reintroduce Yourself This Year"}]},{"@type":"WebSite","@id":"https:\/\/www.citizenrelations.com\/en\/#website","url":"https:\/\/www.citizenrelations.com\/en\/","name":"Citizen Relations","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.citizenrelations.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.citizenrelations.com\/en\/#\/schema\/person\/9a2f1330ad5d3f1e2495966076a91a1f","name":"citizen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87d46018aa6515061b6a80553aec91983842170fe48fdddc0a7db89382f2d4fd?s=96&d=mm&r=g","caption":"citizen"},"sameAs":["https:\/\/www.citizenrelations.com"],"url":"https:\/\/www.citizenrelations.com\/en\/author\/citizen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/posts\/1987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/comments?post=1987"}],"version-history":[{"count":0,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/posts\/1987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/media\/1994"}],"wp:attachment":[{"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/media?parent=1987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/categories?post=1987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.citizenrelations.com\/en\/wp-json\/wp\/v2\/tags?post=1987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}