Experiential Marketing
Geschichten erzählen, die zum Handeln anregen.

Cher is a career communicator with national agency and brand-side experience spanning consumer, tourism and media, bringing a rounded perspective to Citizen’s team and business. Her penchant for storytelling and creating cultural impact have driven growth for clients across verticals, while a passion for social justice and representation have led to meaningful agency initiatives. With roots in Toronto and over a decade in Vancouver, Cher enjoys wearing heels and snowboarding in equal measure (thankfully not at the same time).

As VP and Office Lead, France-Michèle brings over two decades of experience in crafting compelling brand narratives and navigating this ever-evolving cultural landscape. From Loblaws, Molson, L’Oréal to Sun Life, she’s orchestrated successful campaigns and product launches, proving she can handle anything from a media blitz to a full-blown brand transformation. When she’s  not guiding the office, she’s indulging her love for all things Real Housewives and scouring the globe for the next epic gothic or new wave concert. Yes, she’ll pack a suitcase for a killer beat. Dynamic, committed, and always ready for a challenge, she’ll help you create something iconic.